With just a little more than two months left until the 2010 SEMA Show kicks off at the Las Vegas Convention Center, now’s the time for exhibitors to form their pre-game plan, if they haven’t already done so.

Registering your intellectual property is key to establishing legal rights. Visit SEMA's "Introduction to Intellectual Property Rights" webpage for resources to help protect your valuable IP work.

With the NHRA Full Throttle Drag Racing Series regular season a distant memory, drivers prepare themselves for the biggest race of the season: the prestigious Mac Tools U.S. Nationals presented by Lucas Oil and the beginning of the NHRA Full Throttle Countdown to the Championship playoffs. In one...

If you scan no farther than these next few words, know this: You should read The Business of Speed: The Hot Rod Industry in America, 1915–1990 by David Lucsko. Since you're browsing through SEMA News, you must be favored with some interest in the automotive specialty-equipment industry, and Lucsko's...

SEMA News recently had the chance to catch up with well-respected manufacturer and ProPledge participant 3dCarbon. We spoke to the company's vice president of sales and marketing, Ernie Bunnell, to learn a little bit more about its products and about how 3dCarbon is utilizing ProPledge's benefits to...

Truck, SUV and off-road enthusiasts are among the most passionate consumers, as they continue to personalize their trucks and invest in their hobbies. Despite increasing gas prices, the truck, SUV and off-road market generated about $5.6 billion in annual sales in 2009, making the market the...

The Tire Industry Association (TIA) will induct its 2010 Tire Industry Hall of Fame group during the Tire Industry Honors event, November 1 in Las Vegas.

Masters Entertainment Group, Inc. (MEG) has announced its newest television series “Motorhead Garage” featuring Sam Memmolo and Dave Bowman, formerly of “Shadetree Mechanic” and “Two Guys Garage.”

Make sure your customers know you'll be at the Show. With this free tool, you can create a custom e-mail campaign to inform your clients about Show incentives, discounts, new product news and more.