Customize with confidence. That's the message SEMA wants dealers, installers and car buyers to hear via a campaign promoting the Pro Pledge warranty program.
This series of SEMA News articles is aimed at developing Best Practices through knowledge, motivation and skills. “Hiring Right” covers methods for finding and retaining the best people for your business.
The Federal Trade Commission plans to come after businesses using bloggers and others in social media to endorse products and services. As of December 1, it will consider hauling flagrant users of cloaked endorsers into court.
TIA President Wayne Croswell and Executive Vice President Roy Littlefield outline the challenges of making tires and wheels a "show with a show" and raising the profile of tire manufacturers at the SEMA Show. Here they address several issues voiced by their member companies.
SEMA members can help the association spread the news about the SEMA Action Network (SAN) by placing the free SAN brochure, "Protect Your Passion," on retail countertops.