A SEMA Measuring Session has been scheduled for the 2011 Scion tC. Sessions for the subcompact hatchback, open to SEMA manufacturing members, are limited to 60 minutes per company and up to three companies at one time. Complete details are available here. The deadline to register for the session is...

Buyers, installers, retailers and dealers from all over the world attend the SEMA Show to discover new products, trends and profit opportunities. While many will succeed in finding the new accessories and equipment their customers have been clamoring for, the true quality of the SEMA Show is also...

Social media represents a fundamental shift in the way people communicate. It’s a way of life for today’s young generation, but it also has a place in business.

Brenda Priddy says that it has been a while since her spy group has seen any evidence of Audi working on the RS3, but these shots indicate that quattro GmbH engineers are back at work on this very hot hatch! This early mule of Audi’s future pocket-rocket was photographed testing at the Nürburgring...

Dates and locations for several upcoming SEMA-sponsored shows, webinars and activities have been announced.

SEMA-member companies have posted several new listings for job opportunities (view all here).

News and updates from SEMA's councils and committees.

A photo collection of Mercedes project vehicles from the 2009 SEMA Show.

Automotive specialty-equipment market industry leaders and digital technology experts will convene for a day-long conference composed of panel discussions and keynote speakers, covering topics focused on the newest trends and strategies for conducting business in the digital age at the SEMA Business...