Echo Boomers. iGeneration. The Millenials. The titles assigned to Generation Y are as significant and descriptive as the ones given to earlier hot rodders.

The European Parliament recently voted to allow dual measurements to be included on product labeling. The amendment indefinitely extends the use of supplementary units of measurement, such as pounds and inches. The extension eliminates a potential barrier to trade by forgoing the units of...

SEMA has a new list of distributors/importers available for members online at www.sema.org/international. The list was compiled from a number of sources, including a recent survey conducted for SEMA by the U.S. Embassy in South Africa. Here are some facts and figures on the South African market:

As a SEMA member enrolled in the SEMA Freight Savings Plan, you can now save up to 33% on your FedEx Express® shipments and up to 28%* on your outbound and inbound FedEx Express international shipments when you ship online. Enrollment is free, and there are no minimum shipping quotas. The freight...

Ford's 2009 F-150 won North American Truck of the Year accolades from journalists at the North American International Auto Show in Detroit, beating out the Dodge Ram and the Mercedes-Benz ML320 BlueTec diesel. The selecting journalists reaffirmed what SEMA members, the specialty-equipment market and...

Learn several ways that the right marketing plan can increase your company's website traffic. Presenter Aaron Kahlow, chairman and founder of Online Marketing Summit and managing partner of Business Online, will show you the best practices in search engine optimization (SEO), web analytics and...

In these tough economic times, it is important to remember that SEMA has an array of benefit programs designed to help its members succeed. Your SEMA membership involves more than the benefits of the annual SEMA Show, and there is no better time than now to take advantage of potential savings and to...

The March 2009 issue of SEMA News will now include the updated 2009 SEMA Membership Directory. Additionally, the 2009 SEMA Membership Directory will be viewable throughout the year at www.sema.org.

Code-named "WL," the 2010 Jeep Grand Cherokee will ride on an all-new platform shared with several other vehicles, including the next-gen Dodge Durango and the next-gen Mercedes ML class. Spy photographer Brenda Priddy says the new chassis is flexible enough to accommodate five- or seven-passenger...