The National Highway Traffic Safety Administration (NHTSA) issued a final rule aimed at improving the stopping distance for large trucks by 30%.

SEMA members are invited to participate in an upcoming familiarization trip to Beijing, China, September 23–26.

After weeks of staking out the local Boy Scout Pinewood Drag Race Tracks, SEMA’s persistence finally paid off with never before seen spy photos of the Pilot Automotive entries in the 2009 SEMA Pinewood Drag Races. At least that’s what SEMA thinks it has. Rumor has it that the Cars have been...

Top Fuel pilot Antron Brown becomes only the seventh driver in 20 years to sweep the Western Swing, joining the list of names such as Tony Schumacher, Larry Dixon, Cory McClenathan, Joe Amato, John Force and Greg Anderson.

Don’t wait to enter your new products in the 2009 SEMA Show New Product Showcase. More than a dozen of your competitors are already a step ahead of you.

Check out the latest new products from 14 companies featured in SEMA News. Companies included: American Powertrain, Barry Grant, Big Step Products Inc., Brake Performance, Chassisworks, Carriage Works, Century Truck Caps, Cooper Bussman, DiamondBack Truck Covers, Lord Corp., MBRPinc., Original...

While there are any number of web eMarketing firms that promise to significantly boost your company's rankings on search engines, finding one that delivers on this oath demands some careful shopping, according to industry experts. Learn how to find reputable search-engine-optimization companies, as...

SEMA President and CEO Chris Kersting covers SEMA Leadership Days, taking place this week, July 30–August 1.

As part of a three-part workshop at the 2009 SEMA Show, Tom Shay of Profits+Plus will help participants determine strategies and tactics they can use to combat their competitors and make 2010 a winning year. Participants will have the opportunity to see how businesses in other industries have...

It may be the worst economy seen in several generations, but companies are still spending money marketing their brands in motorsports. It’s an idea that might give most CEOs insomnia.