With growing concerns about the next generation's perception of cars, SEMA has a tangible way the industry can extend a hand to college students attending the SEMA Show. "We feel it's critical to help students and companies in the aftermarket connect at the industry's leading trade show," said Jamie...

Buyers: October 17 is the last day to register for the 2010 SEMA Show and save $50 on early-bird registration. Register now and pay just $25!

Rather than drawing in huge amounts of traffic, pay-per-click focuses on targeting visitors. It brings in the exact type of customers you’re looking for—the people who will respond to what you have to offer them.

Cash-pay business can be a great way for shops to improve their bottom line, while decreasing reliance on insurance-driven revenue. This program, presented by Automotive Body Repair News (ABRN) and BASF, will explore ways for collision repair shops to market, promote and attract customer pay...

CROWNED: Levi Jones (sprint car), Jerry Coons Jr. (midget) and Bryan Clauson (Silver Crown) were the winners during the annual USAC 4-Crown Nationals at Ohio’s Eldora Speedway Saturday night.

SCHUMACHER GETS FIFTH WIN OF SEASON; HAGAN GRABS THIRD WIN OF SEASON AT DALLAS: Defending Top Fuel world champion Tony Schumacher moved even closer to Top Fuel points leader Larry Dixon when he drove his U.S. Army dragster past Shawn Langdon in the final round of the O’Reilly Super Start Batteries...

Twenty-one SEMA members just returned from Beijing where they participated in the inaugural SEMA CIAPE China Business Development Conference. Each SEMA member participated in pre-scheduled one-on-one meetings with Chinese distributors and retailers from throughout China.

The specialty-equipment industry is joining together to customize and auction off a brand-new ’11 Ford Fiesta, donated by Ford Motor Company. The vehicle will be prominently displayed at the 2010 SEMA Show and proceeds from the auction will benefit the SEMA Memorial Scholarship Fund.

At the 2010 SEMA Show, attendees will have access to www.SEMAShow.com from their web-enabled smartphones.

General Motors Design Awards program returns for the 2010 SEMA Show, and the automaker will search for the best, most innovative builds in various categories.