Adapting to a need to deploy troops anywhere in the world, U.S. military forces find themselves requiring trucks and transportation equipment more than ever before. This trend has created a steady opportunity for businesses in the automotive aftermarket to expand their customer base, while helping...

The bedrock of the automotive specialty-equipment industry is the parts that are used to build, restore and modify vehicles of all types. Every segment of the industry counts on parts that are properly designed, engineered and manufactured to operate as promised. Within the restoration segment...

If you care enough about the above headline to have read this sentence, it’s probably because you value your right to vote. And you should value it—at every level of opportunity. The good news is that no one is taking away your right to vote in the SEMA Board of Directors elections. But, we hope...

The hot-rod market—the granddaddy of the automotive specialty-equipment industry—has seen some significant changes over the last few years based on both demographic and economic factors. The desire for modern amenities and advanced technology has increased with the aging of the Baby Boom generation...

One of the fundamental components of last year’s health care law is the creation of health care “exchanges.” While the law itself remains mired in controversy and threats of repeal, the state-based programs, if and when fully implemented, should make it easier for small-business owners and...

The U.S. light-truck market is incredibly broad. Used for general transportation, commercial applications and recreation, light trucks comprise the single largest category for businesses in the automotive specialty-equipment industry. Indeed, trucks and the accessories built for them are so popular...

Marketers flocking to Facebook and Twitter without even a hint of a social media policy are discovering a disturbing truth: It takes only a few ill-placed tweets and posts to get your feathers plucked.

Narrowing down the list of must-read magazines during the first quarter of the year is always a huge challenge. It’s during that time that coverage from the previous SEMA Show hits the newsstands. Go to the automotive section, and you’ll find that just about every car and truck magazine is featuring...