SEMA News—June 2011
Nostalgia Meets Technology…and Likes It
The accompanying compilation of hot rod products that debuted at the 2010 SEMA Show in Las Vegas provides a fair overview of where the market is headed, and we’ve supplemented it with comments about current trends from executives who manage industry-leading companies. The overwhelming consensus is that musclecars and sophisticated equipment in every system are now in demand.
View More than 100 Hot Rod Alley New Products and Expert Comments from the 2010 SEMA Show on PDF. |
American Autowire |
Beam’s Seatbelts
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American Autowire
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Billet Specialties Inc. Billet Specialties innovative Throttle steering wheel is precision machined from 6061-T6 billet aluminum with either a polished or a hard-coat black-anodized finish and features your choice of nine top grain leather colors for the half wrap and your choice of rivet finish. Horn buttons also have multiple finish options for a truly customized personal look.
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Billet Specialties Inc. Billet Specialties innovative Boost steering wheel is precision machined from 6061-T6 billet aluminum with either a polished or a hard-coat black-anodized finish and features your choice of nine top-grain leather colors for the half wrap and your choice of rivet finish. Horn buttons also have multiple finish options for a truly customized personal look.
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Billet Specialties Inc. Billet Specialties billet hood hinges feature precision 3-D machining from 6061-T6 aluminum, stainless hardware and a stainless gas shock. Precision-sealed bearings offer smooth operation. Available finishes include polished, black anodized and raw machined. Current applications include ’67–’69 Camaros with more to come.
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Bed Wood and Parts LLC
Bed Wood and Parts, LLC offers you the option to choose from a significant number of beautiful domestic and exotic species, with each having their own distinct appearance, grain pattern, and character. This will allow you to enhance both the appearance and attitude of the final build, and to further personalize your truck. |
Billet Specialties Inc. Billet Specialties Impact wheel is precision milled from rotary forged 6061-T6 aluminum for superior strength and light weight. Available in 17 through 22 in. and bolt patterns of 5x4.5, 5x4.75 and 5x5 in.
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Billet Specialties Inc. Billet Specialties GTO wheel features aggressive style and pro quality. Precision milled from rotary-forged 6061-T6 aluminum for superior strength and light weight. Available in 17 through 22 in. and bolt patterns of 5x4.5, 5x4.75 and 5x5 in.
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Billet Specialties Inc. Draft Billet Steering Wheel 800/245-5382 http://www.billetspecialties.com/ PN: 29263 Billet Specialties innovative Draft steering wheel is precision machined from 6061-T6 billet aluminum with either a polished or a hard-coat black-anodized finish and features your choice of nine top grain leather colors for the half wrap and your choice of rivet finish. Horn buttons also have multiple finish options for a truly customized personal look.
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Chassis Tech ’03–’09 Dodge Ram Inboard Tow Assist Kit 800/842-8789 http://www.airbagit.com/ PN: TOWKIT-DO-DUA-02 A 5,000-lb. towing kit; 100% bolt-on under the frame; and replaces original bump stops.
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Billet Specialties Inc. Fury Road Wheel 800/245-5382 http://www.billetspecialties.com/ PN: SLC17 Billet Specialties Fury wheel features 3-D machining and Billet Specialties’ pro quality. Precision milled from rotary-forged 6061-T6 aluminum for superior strength and light weight. Available in 17 through 22 in. and bolt patterns of 5x4.5, 5x4.75 and 5x5 in.
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Billet Specialties Inc.
Billet Specialties’ billet deck-lid hinges feature precision 3-D machining from 6061-T6 aluminum, stainless hardware, Delrin bushings Runner-Up Best New Street-Rod/Custom-Car Product
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Chassis Tech Smart-Ride Digital Air-Suspension Controller 800/842-8789 www.airbagit.com Digital air-suspension control module with smart compressor control and auto leveling with five programmable presets. Interacts with digital height sensors to monitor air pressure and suspension travel position.
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Our customers have become much more sophisticated over the years, and they are much more demanding. A basic Chevy Malibu off the showroom floor today has four-wheel disc brakes, a climate control system that works really well and very good sound deadening. The performance of your hot rod should at least surpass the performance of your everyday street car. In both street rods and musclecars, people want the latest technology so that they can drive and enjoy their hot rods rather than just throwing them on a trailer and taking them to a show. The numbers-matching musclecars aren’t bringing the same money as the cars with good brakes, a good suspension system and updated climate controls. People want a car that looks like a ’60s or ’70s car but handles and drives like a newer vehicle. The greatest opportunities lie now in increasing the number of complete packages you have—all-inclusive kits so that the customer is not sourcing one part here and another part there. Whether it’s brakes, air-conditioning or gauges, if you can provide a complete kit that is going to give the customer everything he needs, he’s going to be much more satisfied.
—Rick Love Executive Vice President, Vintage Air
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Chassis Tech No O-rings to wear out and leak. Eight-position compression and rebound dampening adjustment.
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Chassis Tech VC Air Compresors 800/842-8789 http://www.airbagit.com/ PN: COM-VICLONE This is a light-duty-cycle compressor that is ideal for motorcycles, airhorns and towing packages.
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Chassis Tech Complete air-management solution. Comes with 1/2-in. or 3/8-in. valves, a five-gallon aluminum tank and a DC 7600 compressor.
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View More than 100 Hot Rod Alley New Products and Expert Comments from the 2010 SEMA Show on PDF. |
It’s significant that Ford has released the Boss 302 Mustang and Chevy has announced the ZL1 Camaro in the face of the media-hyped doomsday over the economy and environment. From what we hear, Camaro will be launching as many niche special models as Mustang has (such as Bullitt, California Special, GT500, Boss 302 and so on).
The retro trend shows no sign of slowing down and is continuing to broaden into the designs of rods and customs.
Modern engine swaps continue to gain mainstream acceptance, especially those using GM LS engines and, to a lesser extent, Mopar Hemis.
The introduction of the new 5.0L Coyote Ford engine will create an increase in the interest of modern Ford swaps into older cars, and turbocharging continues to grow as a mainstream method of supercharging.
The situations in the Middle East and Japan are going to challenge our economy and oil supply. SEMA and its members should choose an alternative-power solution that is performance friendly and find ways to support it within the government while also providing speed-friendly answers for enthusiasts. It strikes me that E85 is the best option.
—David Freiburger
Editor in Chief, Hot Rod
View More than 100 Hot Rod Alley New Products and Expert Comments from the 2010 SEMA Show on PDF. |