Consumers use the Internet as a primary tool for finding products and services of every type. Search engines, such as Google, Yahoo and Bing, are the most frequent drivers of these potential customers, so search-engine optimization (SEO) is a crucial piece of online marketing.

SEMA understands the value of getting out and meeting face-to-face with our members. So, starting in 2011, staff and key industry leaders have been working hand-in-hand to bring a series of Town Hall meetings to you. Throughout the first six months of this year, SEMA has visited Scottsdale, Arizona...

Cooper Grabs Third 2011 Playboy MX-5 Cup Win At Mazda Raceway After holding off an early battle, Mike Cooper, from Syosset, New York, ran away with his third SCCA Pro Racing Playboy Mazda MX-5 Cup win of 2011 on Saturday morning at Mazda Raceway Laguna Seca. Jason Saini, of Ft. Worth, Texas, and...

SEMA eNews highlights the websites of SEMA-member companies through the Hot Links to Cool Sites section each week. SEMA members: To be included in Hot Links to Cool Sites, e-mail your company name and website to enews@sema.org. Note: Make sure to include “Hot Links” in the subject line of the e-mail...

A new certification program, available through the California State University San Bernardino (CSUSB), is available to help business owners and professionals increase their knowledge and proficiency of the automotive aftermarket. Endorsed by SEMA, the program consists of four unique online courses...

The deadline to submit nominations for the SEMA Awards—SEMA Person of the Year, SEMA Rep Agency of the Year and SEMA WD of the Year—is Friday, July 29, 2011.

Year after year, e-mail continues to be a powerful marketing and sales tool with a high return on investment. You’ve mastered the fundamentals but now you want to take your e-mail campaigns up another notch and fully leverage this important medium.

SEMA offers many benefits that can help members save money and grow their businesses, including consumer credit solutions. SEMA has partnered with GE Money on the CarCareONE consumer credit card, which allows participants to offer their customers more time to pay with six- and 12-Month Special...