Partnership with SEMA-administered program ensures three-year/36,000-mile warranty on famed performance brand's products.

Want to know how you can put social media to work to drive revenues, increase sales and establish a dialogue with prospective customers? The SEMA Business Technology Symposium, July 23 in Pasadena, California, will provide you with practical advice, case studies—good and bad—and real-world tips that...

News from SEMA's councils and committees.

The Tire Industry Association (TIA) has announced the "Truck Tires at 10" educational sessions for the 2010 Global Tire Expo—Powered by TIA, which is a part of the 2010 SEMA Show, taking place November 2–5, 2010 in Las Vegas. For the latest Expo information and updates, visit the "Events" section of...

Environment Canada issued a SEMA-supported final rule to indefinitely extend an exemption allowing the use of leaded gasoline in competition motor vehicles. The exemption has been renewed several times since it was first established in 1996. SEMA had previously opposed efforts to permanently...

The Federal Trade Commission (FTC) has published answers to “frequently asked questions” (FAQs) to help businesses better understand the FTC’s “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” The Guides were revised in October 2009 to clarify that they apply to all types...

SEMA-member companies have posted several new listings for job opportunities (view all here).

There are only two weeks left to submit nominations for the SEMA Person of the Year Award, which was established for SEMA members to honor a person for his/her outstanding contribution to the industry, above and beyond their normal job function.

Enthusiasts in Monterrey, Mexico, are customizing a wide variety of vehicles, including U.S., German and Japanese cars and light trucks.

The short history of China’s automotive modification industry gives foreign brands a leg up on local competitors, said Liu Qingfeng, owner of a business-to-business website selling imported products. He is optimistic about the future for foreign brands in China, especially those that are technology...