For first- and long-time exhibitors, the July 24-25 program in Vegas is the No. 1 place to bolster exhibitor's booth plans. Just take it from one industry-leading company.

Gossage was named the first general manager of Texas Motor Speedway when it was built in 1996, leading the Fort Worth facility for 25 years until his retirement in 2021.

Get to know Sauve in her interview with SEMA News.

The program is a resource for builders interested in obtaining products from exhibitors for project vehicles displayed on the 2024 SEMA Show floor.

Reports indicate it will be powered by a twin-turbo V8 supplemented by one or more electric motors.

Attendees will hear from Brembo North America's Mike Messina to learn how companies are utilizing experts to recommend to the customer what products work together.

The rally brought together businesses within the automotive aftermarket industry to amplify their voices and advocate for policies conducive to industry growth.

The SEMA-supported legislation to ensure consumers' choice of vehicle powerplants awaits final approval or veto from Governor Jeff Landry.

Showgoers are encouraged to plan their SEMA Show experience with the interactive map, exhibitor list and related resources.

The Exhibitor Service Manual is the official exhibitor's handbook for success, in addition to the relationships they form with their SEMA sales rep and the SEMA Show team.