By Ashley Reyes
Customers often prefer a one-stop shop where they can get everything they need in a single purchase. When it comes to wheel, tire, suspension and brake products, selling compete solutions, as opposed to piecemealing products in a do-it-yourself style, not only provides convenience to the customer but helps them ensure that all vehicle components are compatible with each other.
SEMA members are invited to attend the Wheel, Tire, Suspension & Brake Council (WTSBC) Coffee and Conversation online networking event on June 6 at 9:00 a.m. PST, to learn the benefits of selling complete solutions.
Attendees will hear from Mike Messina, general manager of the racking division at Brembo North America, and learn how companies are utilizing experts to recommend to the customer what products work together.
WTSBC Coffee and Conversations are monthly networking events that bring together industry professionals to discuss business opportunities in the wheel, tire, suspension and brake segments. During this session, participants will have an opportunity to engage with Messina, grow their professional network, and learn from others.