The products featured below are from SEMA Data member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SEMA Data members meeting data scorecard requirements are invited to submit product releases for consideration to enews@semadatacoop.org.
In the November 1988 issue of Hot Rod, Editor Jeff Smith called on car builders to “shake things up in the street machine world a little bit” when it came to considering cars for build-up projects. Rather than the same-old, same-old Camaros, “why not consider something completely different—such as a ’53 Studebaker Commander or a ’49 Ford—as Pro Street candidates?” Enough people listened that it became a movement in car building that the magazine called Dare to be Different.
Recognizing successful individuals and companies is an important aspect of SEMA’s role as it pursues its mission of helping the industry succeed and prosper. Along with helping to enhance the aftermarket community, awards provide a way of sharing best practices and achievements.
In 2016, Marisol Herrera, then 23 and a self-professed “non-car person,” applied for a receptionist’s job at the Zimmerman Automobile Driving Museum, a small private collection in El Segundo, California. Six years later, Herrera now serves as the museum’s executive director, overseeing a collection of more than 130 vehicles and a full schedule of public events, including car shows, children’s programs and weekly cruise-ins and ride-and-drives. Her community outreach efforts have been credited for quadrupling the museum’s annual attendance over the past three years. In recognition of her accomplishments, she was named one of SEMA News’ “35 Under 35” rising industry stars for 2021.
According to the U.S. Bureau of Labor Statistics, 20% of small businesses go bankrupt within one year, and more than 50% fail within five. The reasons may vary between businesses (bad cash-flow management, poor product quality, lackluster customer service), but they can generally be traced to a single source: poor decision-making.
June 28, 2022
Attendee registration for the 2022 SEMA Show, taking November 1-4, is available at www.SEMAShow.com/register.
- Read more about New Products From: Voodoo Offroad, Brass Knuckle Garage, Milwaukee Tool and Air Lift
SEMA News highlights new products from industry companies when available. To have your product considered for upcoming issues, send product press releases to editors@sema.org.
Increase your SEMA Show-floor presence and product reach by offering products to builders through the Products for Project-Vehicle Builders list.
News and updates from Holley, RelaDyne, Motul, Keystone and T Sportline.