HOT ROD TO DEBUT NFTS AND FREE DIGITAL ARCHIVE ACCESS COVERING SEVEN DECADES AT SEMA
– Classic Car Fans Can Access HOT ROD’s Exclusive Digital Archives and Receive a Free Collectible HOT ROD x SEMA NFT, Starting Next Week –
DIAMOND BAR, Calif. (Oct. 28, 2022) – MOTORTREND’s iconic HOT ROD brand, the most recognized brand in the world of high-performance cars since 1948, announced the brand will celebrate its 75th anniversary by providing free access to its massive magazine archives, featuring digital versions of every HOT ROD Magazine published prior to 2022. The diamond jubilee kicks off next week in Vegas with an expert panel on the evolution of HOT ROD, the reveal of the 75th anniversary issue and the launch of both HOT ROD’s and SEMA’s first collectible NFTs.
At the SEMA Show on November 2, beginning at 11:00 a.m. PST, a HOT ROD panel at MotorTrend’s booth will discuss ‘75 Years of HOT ROD Evolution.’ The panel will include HOT ROD editor-in-chief John McGann, ROADKILL show host and former HOT ROD editor-in-chief David Freiburger, former HOT ROD editor-in-chief Evan Perkins, and HOT ROD Garage show host Alex Taylor, as well as other legendary contributors to HOT ROD.
“Not long after HOT ROD Magazine publisher Robert Petersen produced the first official SEMA Show in 1967, SEMA became the worldwide destination bringing together hot rodders and performance companies annually in Las Vegas," said HOT ROD editor-in-chief John McGann. "Today, we at HOT ROD can't think of a better partner and destination for our 75th anniversary celebration than the 2022 SEMA Show."
MOTORTREND and SEMA will jointly celebrate the 75th Anniversary of HOT ROD by unveiling two limited-edition NFTs showcasing the unique shared history of both the HOT ROD and SEMA brands. The special anniversary NFTs created by KurumaNFT will be unveiled at HOT ROD’s SEMA Show booth on November 2 and will be the first NFTs available to the public from both organizations. The exclusive NFTs, featuring two levels of rarity, will be made available to the first 750 people who register for a free MotorTrend+ account.
Throughout the week, SEMA Show attendees and classic car fans can access the HOT ROD digital archive by registering for a free MotorTrend+ account while visiting MotorTrend’s SEMA Show booth or visiting kiosks throughout the Las Vegas Convention Center. With more than 900 issues of HOT ROD Magazine published since 1948 – totaling more than 128,000 pages of content – the HOT ROD Digital Archives take readers from the early days of organized racing on the dry lake beds through the horsepower wars of the ‘60s into present day.
There will be daily HOT ROD 75th Anniversary signings and giveaways at MOTORTREND’s SEMA Show booth, located outside the Las Vegas Convention Center in the Silver Lot. Visitors will also see a legendary 1932 Ford Roadster, previously owned by former HOT ROD feature editor Gray Baskerville, displayed in the booth.
HOT ROD’s 75th celebrations will continue throughout 2023. Two of MOTORTREND’s premier annual events return in late summer of 2023 to celebrate HOT ROD's 75th anniversary: the world’s largest traveling car show HOT ROD Power Tour and the fastest streetcar competition in America HOT ROD Drag Week. The events are expected to bring together more than 6,000 vehicles and 100,000-plus spectators next year.
To commemorate HOT ROD's 75th anniversary, a ‘HOT ROD 75’ collection will also be unveiled today that features a branded, limited edition zip-up sweatshirt, T-shirt, hat, sticker, poster, and mug, for sale exclusively in the MotorTrend Store.
About HOT ROD
HOT ROD has been the most recognized brand in the world of high-performance cars since the iconic American magazine was founded in 1948. Today, the authoritative HOT ROD media footprint includes the HOT ROD Network on MotorTrend.com; the two largest events of their kind, HOT ROD Power Tour and HOT ROD Drag Week; plus Roadkill, Roadkill Garage, and HOT ROD Garage shows on MotorTrend+, the only subscription streaming service dedicated entirely to the motoring world.
About MotorTrend Group
MotorTrend Group, a Warner Bros. Discovery company, is the world’s largest automotive media group dedicated to introducing, inspiring and intensifying people’s passions for the motoring world. Comprised of more than 50 iconic brands including MOTORTREND, HOT ROD, ROADKILL, TOP GEAR AMERICA and more, MotorTrend Group is the ultimate source of entertainment and information for both auto enthusiasts and car shoppers, with a monthly audience of more than 26 million and over 110 million social followers. Featuring world-class automotive entertainment across the #1 television network for automotive fans, digital streaming channels, iconic events, the largest automotive social network, over seven decades of print and digital editorial content and cutting-edge resources for new car shoppers, MotorTrend embodies every corner of car culture. From electric vehicles to timeless classic customs, MotorTrend Group brings the latest motoring trends to fans of all generations.
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