Hot Rod magazine’s October 1959 cover car, a 1923 Model T called Grasshopper, “was one car that shouldn’t ever have to wear a body,” said Eric Rickman, who shot the feature in March 1959. “It covers the best part!” This unpublished outtake shows off why Rickman felt that way—in addition to capturing builders John Geraghty and John Crawford as they prep the car for the camera.

Businesses that employ ad tech companies to run ads for them on digital properties will need to come up with a new strategy by the close of 2023.

In 1963, before there was even a SEMA Show, a group of small business entrepreneurs who made parts for early hot rods organized to support the hobby, the enthusiasts, and the motorsports lifestyle. One of their original goals was to have a voice at the table when it came to negotiating with state, federal and regulatory agencies that often proposed overly broad restrictions—failing to perceive less-obvious, often detrimental side effects. Now, 60 years later, it’s clear that SEMA’s watchdog role on behalf of its members in the legislative and regulatory arena continues to be of critical importance to everyone in the industry—hobbyists and motorsports participants included.

The automotive industry—and consequently the aftermarket—has entered a period of unprecedented change. Emerging technologies, new ways of doing business, and market, social and governmental forces are creating a barrage of opportunities and challenges for our industry. As a trade organization, SEMA is committed to helping members navigate industry trends so they can future-proof their businesses, succeed and prosper.

Americans (and indeed car buyers throughout the world) love pickup trucks. What's more, they love accessorizing them—so much so that 49% of all late-model pickups are modified with specialty-equipment parts.