By Ashley Reyes
Automotive restylers can gain recognition and showcase their talents in front of thousands of buyers at the 2023 SEMA Show by
entering to compete in the SEMA Professional Restylers Organization (PRO) Cup Challenge.
The PRO Cup Challenge is designed to encourage the customization of new-model vehicles and raise awareness of the benefits of vehicle accessorization to the general public. Through the competition, restylers develop an accessory package that is profitable and easy to replicate. To inspire mainstream consumers, dealers and restylers to customize their vehicles, the vehicle package must have a maximum MSRP price of $15,000, maximum labor hours of 40 hours per package installed, and a wholesale cost of no more than $12,500 to the dealer.
"The PRO Cup Challenge provides the ultimate platform for restylers to demonstrate their expertise and innovation in front of the industry," said SEMA PRO Director Denise Waddingham. "Many dealerships want to add appeal to their vehicle inventory but don't know the best accessories that meet the needs and desires of their customers. Competing in the PRO Cup Challenge helps restylers showcase how their talents can help dealerships increase their sales, and it highlights how vehicles can be transformed in a way that is both practical and affordable."
Six competitors will be selected to compete and have their vehicles transported to the 2023 SEMA Show, October 31-November 3 in Las Vegas, where it will be featured in the PRO booth in the West Hall. Judges will select a PRO Cup Challenge-winning vehicle based on mass appeal, ease to replicate and potential profitability. SEMA Showgoers will have the opportunity to vote for their favorite accessory package and recognize it with the People's Choice Award.
Applications are due Friday, August 11. Don't miss your chance to solidify your reputation as a top-tier restyler in the automotive industry. Submit your PRO Cup Challenge application today.