By the SEMA D.C. Office

The recent Specialty Equipment Market Association (SEMA) California Rally united industry leaders and lawmakers in Sacramento to address pressing issues affecting the automotive aftermarket industry. Assemblywoman Marie Waldron, Senator Bob Archuleta and Senator Josh Newman took center stage as key speakers during the event.

Watch the action as five finalists pitch their products to a live crowd at the world-renowned SEMA Show in hopes to secure a grand prize valued at $92,000.

By Ashley Reyes

By SEMA Editors

In partnership with Ford Motor Company, the SEMA Garage Detroit is excited to announce a Measuring Session for the newly designed '23 Ford SuperDuty.

This exclusive program, taking place the Monday before the Show's official opening, will help new and seasoned professionals alike take their marketing to the next level.

By SEMA Editors

Sources have captured RAM's "Project 291" undergoing testing in Colorado. The upcoming unibody pickup truck aims to expand the brand's presence in the South American market, but plans indicate it may be introduced in the U.S. under the name Ram Rampage R/T.

The bill includes key provisions that will benefit automotive aftermarket businesses.

​Ford has unveiled the Mustang GT3 race car based on the all-new 2024 Mustang Dark Horse.

​Briggs Automotive Company has announced an expansion with three state-of-the-art locations in the United States.