By SEMA News Editors, with contribution by Lurah Lowery

Attendees to the 2024 SEMA Show, November 5-8 in Las Vegas, have the opportunity to participate in and learn from a collision-repaired-focused education series--plus events specifically created for the collision-repair industry--thanks to dedicated programs by the Inter-Industry Conference on Auto Collision Repair (I-CAR) and the Society of Collision Repair Specialists (SCRS).

Discover these unique programs--detailed in full below--to best prepare for your 2024 SEMA Show experience. Attendees can register for select education events as part of the online registration process here. Attendee, buyer, and media registration for the 2024 SEMA Show is open at semashow.com/register. Registration is only $60 for qualified attendees who register by Friday, September 27. Deadlines and fees for other registration categories can be found at semashow.com/register. 

I-CAR Gears Up for SEMA 2024: A Commitment to Collision Repair Excellence 

I-CAR--renowned as one of the leading providers of credentialing powered by educational programming, technical resources, technical advisory services and talent attraction and retention solutions for the automotive collision repair industry--is poised to make a significant impact at the 2024 SEMA Show in Las Vegas. As a cornerstone event for the automotive aftermarket, SEMA offers the perfect stage for I-CAR to demonstrate its dedication to empowering collision repair professionals and advancing the industry. 

With a robust 15-year history of participation, I-CAR has become an indispensable resource for the collision repair community. The organization's steadfast dedication to supporting industry professionals is reflected in its comprehensive range of offerings, including talent development programs, educational initiatives, technical information and industry-leading technical services. 

I-CAR will present a series of specialized courses designed to advance professional skills and knowledge at the 2024 SEMA Show. Stop by the SEMA Show Collision Repair and Refinish Stage and Booth #33139 in the Upper South Hall to learn more.

I-CAR's "I Count on I-CAR" campaign highlights the organization's commitment to delivering exceptional value to both industry stakeholders and consumers. As a leading not-for-profit organization, I-CAR is dedicated to enhancing the quality and efficiency of automotive collision repair through innovative education, training, and technical resources. 

Learn With I-CAR at SEMA

At the 2024 SEMA Show, I-CAR will present a series of specialized courses designed to advance professional skills and knowledge. These in-person learning opportunities include: 

• "MIG Welding Technology & Applications": This course explores advanced MIG welding techniques and applications, covering the latest advancements in welding technology and their effective use in collision repair. 
• "Electric Vehicle (EV) Overview & Considerations": Participants will gain a thorough understanding of EV technology, including unique repair considerations and best practices for handling these increasingly common vehicles. 
• "Advanced Driver Assistance Systems (ADAS) Overview & Considerations": This session provides an in-depth look at ADAS technology, focusing on repair and calibration techniques necessary for accurate and safe vehicle repairs. 

Engage With I-CAR at SEMA

The SEMA Show Collision Repair and Refinish Stage (view it on the floorplan here) will be a dynamic center for engagement and interaction. Subject matter experts from I-CAR will deliver informative presentations and panel discussions throughout each day on crucial industry topics, emerging trends and the future of collision repair. Attendees will have the chance to engage with these experts through interactive Q&A sessions, enhancing their understanding of key issues. 

Additionally, hands-on welding demonstrations will be conducted by experienced welding experts. These practical sessions are designed to showcase advanced welding techniques and offer interactive learning experiences. 

Connect With I-CAR at SEMA

Network with I-CAR members and the team and share your perspectives on the future of collision repair. This is a prime opportunity to expand your professional network and collaborate with peers who are equally passionate about advancing the industry. Discover more about how collision careers is empowering the collision-repair industry to attract and retain skilled technicians through a dynamic platform, including website, social media and digital advertising. With recent enhancements like detailed career paths, engaging videos and downloadable resources for counselors, educators, parents, shops, and schools, I-CAR and the Collision Repair Education Foundation (CREF) are reaching more future technicians than ever before.

To fully experience I-CAR's offerings at SEMA, visit Booth #33139 in the Upper South Hall. Explore new initiatives like I-CAR Academy, a comprehensive training program for entry-level technicians, and discover enhancements to the "myI-CAR" digital platform, featuring the latest tools and resources for professional development. 

Join I-CAR at the SEMA Show to reaffirm your commitment to industry excellence and stay at the forefront of automotive collision repair!

Repairer-Driven Education at the SEMA Show: SCRS Set to Present an Exciting Mix of Seminars, Networking and Awards Events in Las Vegas

This year marks the 15th season of SCRS' acclaimed Repairer Driven Education (RDE) series. It was launched in 2010 as part of a new affiliation between the SEMA and SCRS, in response to the expressed interest of SCRS members to grow the paint, body and equipment sector's participation at the Show.

The educational program--and the collision-repair and refinish industry--have since established themselves as key mainstays of the annual trade-only event.

High-level education is vital to the collision repair sector, and SCRS programs at the 2024 SEMA Show will deliver a wealth of technical, safety and best practices content. Look for SCRS events on the SEMA Show Education schedule.

Even in the early days, the SCRS RDE featured a wide array of topics and course selections focused on bringing education and information covering relevant issues impacting collision repairers across the nation.

"SCRS' longstanding mission surrounding our collaboration with SEMA has always been focused around our mission to educate, inform and represent the collision-repair professional," said SCRS Executive Director Aaron Schulenburg. "I've said it repeatedly over the years, but [the SEMA] Show, in particular, provides so much excitement and stimulation for our members and the industry. There is no better place to explore possibilities and to regain an appreciation for what an amazing field we work in.

"It's been fun to watch the evolution of the Show and the program, and we are continuing to find ways to build upon the educational focus of our activity, just as we did from the early onset."

SCRS Past Chairman Barry Dorn said in 2010 at the launch of the RDE series that responding to SCRS members' needs and desired direction has always been one of the strong traits of the organization.

"Through ongoing discussions with our membership, it is obvious that there is a strong desire to participate and have representation in this event," Dorn said at the time. "Partnering with SEMA to significantly enhance the offerings available to our industry makes a lot of sense, and we are ecstatic to build upon what is shaping out to be a very strong foundation between SCRS and the SEMA Show."

SCRA at SEMA: One Gathering for the Entire Industry

Now, Dorn appreciates that as a business owner, he can attend one automotive industry event for everything he wants and needs for his collision repair business, from extensive networking and stellar training to nonstop information and a large variety of vendors on site.

This year's RDE sessions welcome back RDE alumni that include Kena Dacus, Decus Auto Body and Collision Repair; Josh McFarlin, AirPro Diagnostics; Mike Anderson, Collision Advice; Tim Ronak and Tony Adams, AkzoNobel; Danny Gredinberg, Database Enhancement Gateway; Jason Garfoot, 3M Collision; Nick Schoolcraft, Phoenix Solutions Group; Jeff Wildman, BASF Automotive Refinish; Phill Knapp, BASF Automotive Refinish; Andy Dingman, Calibration Technologies; Andrew Batenhorst, Pacific BMW Collision Center; Ryan Taylor, BodyShop Booster; Chris White and Danny Hacker, KECO Body Repair Products; Barry Dorn, Dorn's Body and Paint; and Michael Bradshaw, K&M Collision.

Every year, SCRS strives to provide perspectives and information from new first-time event speakers as well. This year, those include Sheryl Driggers, Collision Advice co-owner; Taylor Moss, OEConnection Repair Intelligence Team manager; David Ghodoussi, Opti-Coat CEO; and Kris Burton, Rosslyn Auto Body owner.

These classroom sessions will be held in the Education Hallway in Upper South Hall of the Las Vegas Convention center on Tuesday and Wednesday of the Show, and topics will include:

• "Creating an Extraordinary Customer Experience"
• "Crafting a Collision Repair Powerhouse through Process and Technology"
• "Unleashing Paint Department Efficiency"
• "Cracking the Code: Understanding AI and the Invaluable Role of Human Intelligence"
• "How to Catch Talent and Keep It"
• "Negotiation Best Practices, with inspiration from 'Never Split The Difference'"
• "Collision Repair Marketing for the Digital Age: Engaging Gen Y and Gen Z Customers"
• "The Business of Processing a Total Loss Vehicle — A Job Cost Approach"
• "Revolutionizing Collision Centers: The Impact of Interconnectivity, Data, and Innovation Inspired by the NFL"
• "Repair Planning with Precision"
• "Industry Realities of Restoring ADAS Safety Systems and Consumer Confidence through Calibration"
• "The Benefits of Ceramic Coating for Your Customer and Your Collision Center"
• "AI is Here: How Others are Leveraging AI Interactions with Automotive Consumers"
• "Lateral Tension & Push Tools are taking GPR to a New Level"
• "Efficiency Unleashed: Rethinking Roles in Collision Repair"

SCRS At SEMA: Where Ideas, Innovation and Solutions Collide

Wednesday will also feature SCRS' IDEAS Collide Showcase, a one-of-a-kind event that features multiple fast-paced presentations designed to stimulate thought, innovation and resolution of business challenges with thought leaders from and in the industry.

Audience members always leave intrigued by individuals and topics seeking to rattle the status quo, and there is an opportunity to catch up on past IDEAS Collide sessions at no charge on the SCRS YouTube channel: youtube.com/scrscollision.

In fact, SCRS has offered digital access to a wide variety of past years' education sessions filmed at the SEMA Show, which can be found at rde.scrs.com. There are several sessions from the 2023 Repairer Driven Education series available, including the OEM Collision Repair Technology Summit.

SCRS' OEM Collision Repair Technology Summit continues in 2024 with a focus on new and emerging trends and collision industry preparation for modern vehicle repairability.

The three OEM Collision Repair Technology Summit sessions for 2024 will take place on Thursday, November 7, in the afternoon from 12:30-4:30 p.m. PST.

The Summit is designed to put collision-repair businesses in a room with innovators in automotive structural design and technology. Each session will focus on emerging trends and collision-industry preparation for modern vehicle repairability.

Individual topics for each session are unveiled closer to the Show, and past events have delved into alternative fuels, safety technologies, vehicle design, construction and material makeup.

The morning leading up to the OEM summit, Schulenburg will also speak during the showcase on "Blend Outcomes in Black and White: Using Documentation to Drive Informed Conversation About Blending."

During the 2022 SEMA Show, SCRS released the results of a blend study that it conducted in coordination with North American coatings companies and audited by DEKRA. The study compared the difference between the time necessary to perform full refinish on the exterior of a new and undamaged panel to the time needed to blend the same panel. The results concluded that blending took more time, not less, than full refinish.

In this free session at this year's SEMA Show, Schulenburg will elaborate on the resulting changes to industry estimating systems, and effective ways to utilize the industry dialog and documentation to elevate conversations around changes made in the way the operation is presented. 

Wide-Ranging SCRS Events for All SEMA Show Attendees

SCRS also participates in, hosts or helps coordinate a wide variety of industry events in conjunction with the SEMA Show.

There are a wide range of reasons that collision repairers gain benefit from active participation at the Show.

Kris Burton, SCRS secretary and Rosslyn Auto Body owner said he was impressed with last year's Student Networking Breakfast.

"The engagement from the students interested in our industry is inspiring--a couple hundred young people starting out their lives and careers looking at the collision industry," he said. "Aside from seeing all the cool new tools and equipment, networking has to be at the top; the opportunity to meet and speak with leaders from all aspects of the automotive industry is unmatched. New products judging on Monday before SEMA is a special opportunity to see all the new products and the winners and how proud they are from using it in their marketing to hanging a banner in the booth."

Ron Reichen, Precision Body & Paint owner and SCRS past chairman, said he looks forward to attending the SEMA Show every year because it culminates all the activities that have taken place in the collision repair industry annually.

"Seeing those incredible people that you've worked and interacted with in such a meaningful way in a face-to-face environment--there's no other event in the automotive industry that has the ability to do that on such a large scale," he said.

Todd Hesford, Community Collision Centers owner and SCRS national director, has attended the SEMA Show for several years but the most impactful memory he recalls occurred at the 2022 event.

"Coming back from COVID and poking my head into the meeting rooms of RDE seeing that my peers were filling these rooms desperate for learning, wanting more, taking time away from all of the cars, the tools, the merch from the vendors--just wanting to better themselves; that was a proud moment," he said.

Andrew Batenhorst, Pacific BMW body shop manager and SCRS director-at-large added that the most recent Red Carpet Awards resonated with him (more on the Red Carpet event below).

"It brought the legacy and history of everything we do full circle," he said. "I've been to SEMA many times, but being on the side of the event that I am now [on the SCRS Board], it's a different experience and incredibly fulfilling."

Red Carpet Awards and Recognitions by SCRS at SEMA

Some of the collision repair industry's most prestigious awards and recognitions will be given during the Collision Industry Red Carpet Awards event on the evening of Tuesday, November 5, at 7:30 p.m. PST at the Westgate Las Vegas Resort & Casino.

The event, which is free to attend, was established to take advantage of the energy and excitement surrounding the SEMA Show.

Award presentations will be given by "BodyShop Business," the Collision Industry Electronic Commerce Association (CIECA), the Collision Repair Education Foundation (CREF), Fender Bender, I-CAR, the National Auto Body Council (NABC), SCRS, and more.

The awards ceremony follows the last and typically largest Collision Industry Conference (CIC) meeting of the year, which is also held during SEMA Week on Tuesday, November 5, from 8 a.m.-5 p.m. PST at the Westgate, followed by a reception at 6 p.m. PST.

SCRS will wrap up SEMA Week with its afterparty held in the Verona Sky Villa at Westgate Resort and Casino on the evening of Thursday, November 7.

The afterparty has become one of the many fixtures of the SEMA Show, marking the end of a long and productive week and a well-earned opportunity for members of the industry from across the globe to let their hair down together and enjoy an evening among friends. Tickets are limited and early registration is encouraged.

For more details about SCRS activities and to register online for SCRS Repairer Driven Education, visit semashow.com or register here.

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Attendee, buyer, and media registration for the 2024 SEMA Show is open at semashow.com/register. Registration is only $60 for qualified attendees who register by Friday, September 27. Deadlines and fees for other registration categories can be found at semashow.com/register. 

By the SEMA Washington, D.C., office

SEMA members Banks Power, Betts Spring, Magnuson Superchargers and WD-40 are nominees for the prestigious "Coolest Thing Made in California" award. The "Coolest Thing Made in California" award, hosted by the California Manufacturing and Technology Association (CMTA), celebrates the most outstanding products manufactured in the Golden State, highlighting the vital role of California's manufacturing sector in driving economic growth and technological advancements.  

Voting runs from August 19-22, after which the top 16 vote-getters advance to a bracket-style competition to decide a final winner. 

Cast your vote here. You may vote up to five times per day, per device.  

These nominations affirm the innovation and craftsmanship that the automotive aftermarket industry is renowned for and further underscore the importance of SEMA members to California's economy. The automotive aftermarket in California employs nearly 150,000 people and contributes more than $40 billion to the state's economy.  

For more information, contact Christian Robinson, SEMA's senior director for state government affairs and grassroots, at christianr@sema.org.   

By the SEMA Washington, D.C., office

SEMA members Banks Power, Betts Spring, Magnuson Superchargers and WD-40 are nominees for the prestigious "Coolest Thing Made in California" award. The "Coolest Thing Made in California" award, hosted by the California Manufacturing and Technology Association (CMTA), celebrates the most outstanding products manufactured in the Golden State, highlighting the vital role of California's manufacturing sector in driving economic growth and technological advancements.  

Voting runs from August 19-22, after which the top 16 vote-getters advance to a bracket-style competition to decide a final winner. 

Cast your vote here. You may vote up to five times per day, per device.  

These nominations affirm the innovation and craftsmanship that the automotive aftermarket industry is renowned for and further underscore the importance of SEMA members to California's economy. The automotive aftermarket in California employs nearly 150,000 people and contributes more than $40 billion to the state's economy.  

For more information, contact Christian Robinson, SEMA's senior director for state government affairs and grassroots, at christianr@sema.org.   

By SEMA News Editors

Aston Martin Valhalla AMR Hypercar Breaks Cover

 

Aston Martin is set to release a track-focused variant of its 1,000-plus-hp Valhalla supercar: the Valhalla Aston Martin Racing (AMR).

The AMR will retain the powertrain of the standard Valhalla, featuring a 4.0L twin-turbo V8 engine delivering 812 hp and supplemented by three electric motors that contribute an additional 200 hp, propelling the car to a top speed of 218 mph. However, to push the performance envelope even further, Aston Martin aims to achieve a higher top speed in the AMR through weight reduction and advanced aerodynamic enhancements. While the weight savings are not immediately visible, significant design modifications have been spotted on a prototype tested at Germany's Nürburgring racetrack, according to new images.

The hybrid system in the AMR will allow either all four wheels or just the rear axle to be driven, depending on the driving conditions. The car will be equipped with an 8-speed dual-clutch transmission that lacks a traditional reverse gear—electric motors handle all reversing maneuvers. Additionally, the AMR will feature an active chassis system and adjustable aerodynamic flaps on the vehicle's underbody, designed to increase downforce during high-speed driving.

The images indicate Aston Martin has added a new rear wing, a redesigned hood grille, modified flaps and headlights, reworked gullwing doors, and revised side panels, air intakes and side mirrors.

Porsche 911 GT3 RS Gets Refresh

 

SEMA News sources recently spotted a prototype of the 911 GT3 RS at the Nürburgring.

Although the front of the prototype appears unchanged, there are noticeable changes to the rear. The bumper will feature new air outlets at the corners and updated taillights that will be seen across the 911 range, according to sources. The diffuser has also been modified.

While the updated 911 GT3 RS interior hasn't been photographed yet, it's rumored that the 992 range will switch to an all-digital instrument cluster.

Power is also expected to continue to be provided by the 4.0L naturally aspirated six-cylinder engine used by the current model.

By Ashley Reyes

 

Women in the automotive aftermarket industry are invited to grow their network during the SEMA Businesswomen's Network (SBN) Virtual Wine Tasting on Thursday, September 26, at 4:00 p.m. PDT. Register here!

Guided by Cora Jokinen (SBN select committee member and president of Torq-Masters Industries), the wine tasting will provide an opportunity for members to connect with those who will not be at the 2024 SEMA Show, as well as give members who are attending the Show a chance to grow their network. Attendees will learn about wine etiquette techniques, the winemaking process, the difference between noble versus non-noble, wine regions, affordable wines, information about a variety of wines and more.

Prospective SBN members are invited to attend the event, as it is a great way to introduce yourself, meet other women in the industry and learn about the network's resources.

A list of wines to be purchased will be provided prior to the event.

Register here!

By Ashley Reyes

The SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) will host its next online Coffee and Conversation networking event on Thursday, September 5, at 9 a.m. PDT. Register here.

WTSBC Coffee and Conversations are monthly events that bring together automotive aftermarket professionals to discuss challenges and opportunities facing the wheel, tire, suspension and brake markets. This event will be the last of its kind in 2024 until the series resumes next year, and will feature a discussion led by Andy Tompkins, SEMA trade show director. Tompkins will share an update on the 2024 SEMA Show, particularly Show activations and events targeted to the wheel, tire, suspension and brake segments.  

Following Tompkins' update, WTSBC Select Committee members will guide attendees through an open discussion on the importance of suspension in towing. This will be a great opportunity to gain insight into suspension upgrades for enhanced safety and reliability and expand your professional network.

Register here.

By Ashley Reyes

The SEMA Future Leaders Network (FLN) named Bradley Heine, parts specialist at Rich's Automotive Supply, Inc., as the network's newest spotlight member. 

Get to know Heine in his interview with SEMA News below. 

SEMA News: What is the best advice you have ever received? 

Bradley Heine: Kid, everything looks so much better from the top. And don't forget this: you belong at the top.  

SN: What keeps you in the industry? 

BH: The family-like passion that the aftermarket performance market has to help racers, enthusiasts, etc., keeping the next generation involved and getting more into the sport. 

SN: Where can you be found on a Saturday? 

BH: Typically, out with friends, or occasionally working on a car project at home in the shop.  

SN: How do you prepare for an important meeting? 

BH: I write down and look over the details and rehearse them to be confident that I know what I need to know in the meeting to be productive. 

SN: If you could go to lunch with one industry leader, living or dead, who would it be? 

BH: Lee Iacocca. To hear the countless stories that there must've been behind designing several timeless classics, and saving Chrysler in the '80s.  

Fill out an FLN member spotlight form to be eligible to be featured on FLN's social media, SEMA News and FLN member updates. 

By Ashley Reyes

The SEMA Professional Restylers Organization (PRO) named Micorp Custom Auto & Truck as the council's newest spotlight member. Get to know the story of the company in the SEMA News interview with Micorp Custom Auto & Truck's Sales Manager Jessica Crossman below.  

SEMA News: Tell us the story of your shop.  

Jessica Crossman: Micorp Custom Auto & Truck started in 1987 and since then has grown to four different shop locations across Massachusetts, Rhode Island and New Hampshire. We have an amazing team of road technicians who travel for most 12V installations.

SN: What was your breakthrough moment?  

JC: I feel as though the company has had so many breakthrough moments, from starting as a 12V company to evolving to a full restyler. We've been lucky to add commercial upfits and key cutting/replacement within the last few years. Having an entire team constantly looking for "the next thing" has truly made the entire company eager to grow. 

SN: Tell us about your business now and the projects that you are working on.  

JC: One of our newest endeavors is vehicle wraps and lettering. We sent one of our shop managers to training with 3M. From partial wraps to commercial vehicles, we would like to be able to assist a client with all of their needs and not have to pass work to another vendor. 

SN: Tell us about a package/product that you are proud of.  

JC: In the last few weeks, we've worked on some fun projects: Tiffany Blue leather from Alea, a white and pink suede RAV4 from Katzkin, and a completely yellow kit in a Honda used in car shows. I think leather in general--and the packages that are out--have given us a chance to stick out amongst our competitors. 

SN: What advice do you have for young professionals contemplating a career in the automotive aftermarket?  

JC: Absolutely give it a go! Don't be afraid to ask questions and learn from everyone around you. Just like any other industry, you'll forever have growing pains. That means you're trying something new! Most of all, network! It's never what you know, it's who you know! 

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Fill out a PRO member spotlight form to highlight how you or your company are contributing to the automotive restyling industry. Selected candidates are eligible to be featured on PRO's social media, SEMA News and future PRO-member updates. 

By SEMA News Editors

Images courtesy of Scoot Bloomquist, Facebook.

The legendary dirt late model racer Scott Bloomquist, known for his popular No. 0 late models, has passed away following a plane crash, according to published reports. He was 60.

From Fort Dodge, Iowa, Bloomquist of Scott Bloomquist Racing was a longtime competitor with a racing career spanning more than 40 years. He frequented various touring series, including the World of Outlaws Late Models and the Lucas Oil Late Model Dirt Series, as well as stock car series like the NASCAR Craftsman Truck Series and the ARCA Menards Series.

Bloomquist holds nine national championships and several special event titles, including winning the Dirt Late Model Dream eight times and the World 100 four times at Eldora Speedway.
Bloomquist was elected into the Dirt Late Model Hall of Fame in 2002. He also owned the Team Zero Race Cars chassis building business.

SEMA extends its condolences to the Bloomquist family.

By SEMA News Editors

Jump start your 2024 SEMA Show by joining the aftermarket at 2024 Industry Night @ SEMA Featuring The Goo Goo Dolls, an exclusive celebration of car culture, community and collaboration featuring tire-smoking drift demos from OPTIMA and live performances of chart-topping music from The Goo Goo Dolls, as well as O.A.R. and Reignwolf.

Scheduled for Tuesday, November 5, from 5:00 to 9:00 p.m. (PST), 2024 Industry Night @ SEMA Featuring The Goo Goo Dolls will provide Showgoers with yet another opportunity to come together, celebrate the aftermarket and forge relationships that will drive the industry forward, all after a successful first day of the 2024 SEMA Show.

Open to all SEMA Showgoers and located on the Las Vegas Convention Center (LVCC) campus, Industry Night will bring the aftermarket's many communities together in one place as the association sets the stage for the biggest week of the year, adding to the SEMA Show's already unparalleled slate of opportunities to connect with fellow industry members.

General admission tickets for the event start at just $39 (plus taxes and fees). VIP tickets are $89 (plus taxes and fees). Tickets are available on SEMAShow.com beginning Thursday, August 15 (today!). Don't wait to secure your tickets--prices will increase as the Show approaches. Note: Industry Night @ SEMA tickets do not include access to the Las Vegas Convention Center SEMA Show exhibit halls.

Click HERE to purchase general admission tickets.

Click HERE to purchase VIP tickets.

For more information on Industry Night @ SEMA Featuring The Goo Goo Dolls, visit SEMAShow.com.

Following the conclusion of the SEMA Show, SEMA Fest returns to the same stage at the LVCC on Friday, November 8, to bookend the SEMA Week experience. Open to the public, SEMA Fest will also include live music--highlighted by performances from Cage The Elephant, Sublime, Fitz And The Tantrums and Petey-- and heart-pounding motorsports activations, wrapping up the 2024 SEMA Show in style.

Tickets for SEMA Fest are already on sale. Visit SEMAFest.com for more information or to buy your tickets today.

Follow SEMA social media channels to stay up-to-date on 2024 Industry Night @ SEMA and SEMA Fest announcements.