By SEMA News Editors
Nissan recently unveiled its one-off project vehicle, "Nissan Project Trailgater," which combines a high-tech outdoors tailgating experience with the off-road capability of the '25 Nissan Frontier.
Nissan North America has unveiled a one-off project vehicle that will be debuted publicly at the 2024 SEMA Show, Nov. 5-8 in Las Vegas, alongside four other Nissan project vehicles to be announced at a later date.
The vehicle, aptly named the "Nissan Project Trailgater," combines a high-tech, outdoors tailgating experience with the off-road capability of the refreshed '25 Frontier.
Project Trailgater was built in collaboration with PowerNation TV's "Music City Trucks" program, and the build process will be documented in three episodes of the show released this month.
The Project Trailgater concept is equipped with twin 43-in. TVs and a powerful soundbar mounted to a NISMO Off Road overlanding rack in the bed. Accompanied by a folding solar panel, a custom lithium battery pack and associated electronics, plus a Starlink connection, the setup is designed to stream games almost anywhere a satellite or mobile hotspot signal is available.
Project Trailgater caters with an integrated Dometic cooler and refrigerator, a fold-out kitchen station and sink, plus a built-in propane grill that folds out from one of the CargoGlide slide-outs on a custom-fabricated hinged mount and fire pit.
NISMO Off Road accessory parts include a suspension lift kit, forged upper control arms, high-performance rear shocks and front coilovers. The NISMO Off Road accessories catalog also provides 17-in. Axis beadlock capable wheels with Yokohama GEOLANDAR M/T tires, a performance cat-back exhaust, a roof rack and numerous additional lights.
In addition, Project Tailgater includes an integrated Dometic cooler and refrigerator, a fold-out kitchen station and sink, plus a built-in propane grill that folds out from one of the CargoGlide slide-outs on a custom-fabricated hinged mount and fire pit.
See Nissan's one-off project vehicle build at the Nissan North America Booth #52103 in West Hall during the 2024 SEMA Show.
Project Trailgater is based on the '25 Nissan Frontier PRO-4X. For the '25 model year, the midsize pickup includes a visual refresh with a new front fascia and new wheels for the PRO-X/PRO-4X grades. At the same time, utility is enhanced with greater availability of the long-wheelbase, and six-foot bed configuration on PRO-4X and SL grades.
The new Frontier also adds a standard telescopic-adjusting steering wheel on all grades and a 12.3-in. touchscreen infotainment system for SV grades and higher. Maximum tow ratings increase across all Frontier grades, up to a maximum of 7,150 pounds. The PRO-4X grade used as the base for Project Trailgater enables adventure beyond the pavement with all-terrain tires, a locking rear differential, Bilstein off-road suspension components, and an even more rugged appearance with over fenders and Lava Red tow hooks.
"Tailgating has been a staple in the sports community for generations," said Eric Smart, builder and co-host, Music City Trucks. "Combining that with people's love for the outdoors and Nissan's decades-long legacy with the off-roading scene makes this a truly one-of-a-kind concept that magnifies the Frontier's versatility and capabilities."
SEMA Showgoers can see this build in person at the Nissan North America Booth #52103 in West Hall of the SEMA Show. View the SEMA Show floorplan here.