Internet marketing expert Brian Offenberger, CEO of Right On—No Bull Marketing, will be the featured speaker at the one-day event. He has generated millions of dollars in profits and sales for his clients and will share his expertise at this special hands-on workshop. Brian will share his successful strategies for reaching new customers through online marketing and advertising.
Topics include:
* Online marketing in the specialty-equipment industry
* Search engine optimization (SEO)
* Maximizing ROI with social media, Google AdWords and more
As part of the workshop, roundtable sessions will be available for no extra cost for one-on-one time with Brian to discuss your specific business needs and goals. This workshop will be held at the state-of-the-art Summit Motorsports Park, Norwalk Ohio, located between Cleveland and Detroit.
In recognition of Motorsports Awareness Month, the Motorsports Manufacturers Council (MPMC) and the Street Performance Council (SPC) will be co-sponsoring the event. The workshop will include a networking luncheon with MPMC, SPC and SEMA staff.
Attendance is just $25 per person and includes the online marketing workshop, lunch and networking opportunities.
Save the date, Monday, August 17, for this valuable business building event.
For registration and more information, contact Monica Terlouw at 909/396-0289, or monicat@sema.org.
Click on the logo to visit ARMO's website.
ARMO Select Committee Election Results
ARMO
is pleased to announce that the following candidates were elected or
re-elected to a two-year term on the ARMO Select Committee.
Congratulations to all the nominees who made the slate!
Incumbents
Roger Niehaus – Auto Custom Carpets - Incumbent
Sandy Patterson – Source Interlink Media - Incumbent
Jim Vinarski – Carlisle Events - Incumbent
New Members
Jim Christina – Dynacorn International Inc.
Harry Weimann – WyoTech
Jeff Yager – Hemmings Motor News
Valuable Seminar Available Online
If you missed the ARMO-sponsored seminar, "10 Things You Can Do to Your Website Today to Improve Your Results Tomorrow,” at the Hot Rod & Restoration Trade Show, you can view the presentation online.
Sponsorship Opportunities
The largest gathering of ARMO-member companies happens each year during the SEMA Show. This year, the ARMO Reception is Tuesday, November 3, from 5:00 p.m.–7:00 p.m., at the Las Vegas Hilton, Ballroom C. Sponsorship opportunities include prominent logo placement, premium seating, and complimentary drink tickets. They range in price from $500 to $5,000. Check out the form for additional details.
ARMO Industry Awards Reception5:30 p.m.–7:30 p.m., Tuesday, November 3, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
ARMO Open Council Meeting
7:15 a.m.–9:00 a.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
ARMO Roundtable
10:00 a.m.–12:00 p.m., Thursday, November 5, during SEMA Show week at the Las Vegas Convention Center in Las Vegas.
Column in SEMA Member News
Read ARMO's column featured in the July/August issue of SEMA Member News.
For more information about ARMO, contact Jan Desma.
Click on the logo to visit HRIA's website.
HRIA Open General Membership Meeting
HRIA-member companies and their employees are encouraged to participate in the informative HRIA General Membership Meeting. Each council task force chairman will be reporting on the projects they are currently undertaking.
The meeting will be held at the 40th Annual NSRA Street Rod Nationals in Louisville, Kentucky.
When: Wednesday, August 5, 3:00 p.m.–5:00 p.m.
Where: Louisville Kentucky Fairgrounds, C Wing – Room 104
Contact Jan Desma at 909/396-0289 ext. 134 for more information.
HRIA Select Committee Election Results
The ballots are in and counted. The HRIA select committee is pleased to have Ray Gorman of Stainless Steel Brakes, Vince Sica of PowerMaster and Bret Voelkel of Air Ride Technologies join in the mission of ensuring the future prosperity of the hot rod industry. Additionally, Del Austin of Egge Machine Company, Eric Saltrick of Steele Rubber and S. Kellie Colf of Eaton Detroit Spring were re-elected to serve another term.
These volunteers, along with the seven other members of the hot rod industry, will be led by Dennis Overholser of Painless Performance as Chairman. Preserving and growing the hot rod industry, the HRIA select committee focuses on training and educating its member companies through its Education Day held in conjunction with the Hot Rod and Restoration trade show in addition to making industry specific information available on its website at www.sema.org/hria.
HRIA Announces Incoming Chair-Elect
On July 1, 2009, the HRIA Select Committee chairmanship will be passed
from Jeanette Ladina to the current chair-elect, Dennis Overholser. At
that time, a new chair-elect will be installed. Rick Love of Vintage
Air has been selected for this position, which will inevitably lead to
the chair position in just over two years. During the next two years,
Love will be learning and assisting Overholser on the focus and
direction of the HRIA Select Committee.
Love is currently the executive vice president of Vintage Air Inc. He has been involved in the hot-rod industry since the late '70s when he built his first hot rod during his senior year in high school. He built several hot rods in the early '80s and began to do A/C installations, which led him to become an authorized dealer and installer for Vintage Air products. Through this association, he began to work with them on product development, which eventually led to a full-time position. Love has been vice president at Vintage Air since 1998.
When asked about his passion for the industry, Love said, "My hobby has evolved into a career, but I also remain a dedicated enthusiast at heart." Love still has the '39 Ford coupe he built in 1984, and it has more than 140,000 miles on it so far. Love also has a '32 Ford coupe and a '72 Camaro RS Pro Touring car, both of which are driven regularly.
To round out his life, Love and his wife Linda, whom he has been
married to for 15 years, have a 13-year-old son Matt. "My other hobbies
are sports, especially basketball, and I enjoy being involved with my
son’s sports activities," said Love.
Love has been an HRIA
Select Committee member since 2005 and said, "I am looking forward to
moving into the chair-elect position in July. I think two of the most
important issues ahead for our industry are continuing to promote youth
involvement and focusing on legislation that will encourage the growth
of our hobby and industry. The next generation of passionate car guys
and car gals are the key to sustaining the steady growth that we have
enjoyed. It is equally important that we have consistent processes and
legislation throughout the country to register and license our
specialty vehicles so that we may continue to drive and enjoy them."
Love believes that SEMA and its councils such as HRIA can help mobilize support for these issues and keep them in the forefront.
HRIA Industry Awards Reception
5:15 p.m.–8:30 p.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
7:30 a.m.–9:00 a.m., Thursday, November 5, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
HRIA Column in SEMA Member News
Read HRIA's column featured in the July/August issue of SEMA Member News.
For more information about HRIA, contact Jan Desma.
Click on the logo to visit TORA's website.
TORA
members can pack plenty of activity around this year’s annual
Long-Range Planning (LRP) Meeting. Scheduled for Thursday, July 30, at
the Westin Hotel in Pasadena, California from 8:00 a.m.–5:00 p.m., the
meeting is being held in conjunction with the annual SEMA Installation
Banquet & Gala Fundraiser at the Pasadena Convention Center on
Saturday, August 1. The SEMA Pinewood Drag Race, the SEMA Show 'N Shine car show and the Internet Symposium are also
on tap for that day.
Sandwiched between the Thursday LRP meeting
and Saturday’s SEMA festivities at the Convention Center, Friday is
available for attendees to see West Coast clients or spend a free day
in Old Town Pasadena. Old Town is filled with an eclectic mix of shops,
stores and restaurants that easily make a full day of sightseeing
within walking distance of the Westin and Convention Center.
“This
is a tough year for everyone,” said TORA Immediate Past Chairman Ron DiVincenzo. “A
West Coast trip may not make sense on the surface, but we wanted to
hold the meeting in conjunction with some other event so that members
could combine two trips into one. With the postponement of the TSTC in
March, the only other big event coming up is the SEMA Show in November.
"At the SEMA Show,
everyone is already overwhelmed, and it’s really not a good venue at
which to conduct long-range planning. While this may keep some of our
East Coast and Midwest companies from attending, on a positive note
we’re hoping that some of the West Coast members, who rarely come east
for an LRP, can attend this year’s meeting.”
Please contact TORA Staff Liaison Jim Skelly for more information.
TORA Closed Select Committee Meeting
TORA Industry Reception
5:30 p.m.–7:30 p.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
George Lathouris Named TORA Chair-Elect
The TORA Select
Committee has named Keystone’s George Lathouris as its chair-elect.
Lathouris will assume his new responsibilities on July 1, when Kelly
Kneifl assumes the duties of chairman from TORA Immediate Past Chairman Ron DiVincenzo. Congratulations to George!
TORA Column in SEMA Member News
Read TORA's column featured in the July/August issue of SEMA Member News.
For more information about TORA, contact Jim Skelly.
Click on the logo to visit MPMC's website.
Read MPMC's column featured in the July/August issue of SEMA Member News.
For information about MPMC, contact Jim Skelly.
Click on the logo to visit MRC's website.
MRC is pleased to announce that the following candidates were elected or re-elected to a two-year term on the MRC Select Committee. Congratulations to all the nominees who made the slate and for volunteering their time and service to the committee.
Incumbents
Mike Bolio – Scafidi-Bolio & Associates
Irv Cohen – SS Sales & Marketing
Chris Fairless – Fairless Sales & Marketing
New Select Committee Members
Mark Adin – PSKB
Jim Considine – Considine Sales & Marketing
Nathan Kunzman – Michael Kunzman & Associates
Chris Perry – Bill Perry & Associates
MRC Long-Range Planning Meeting at PWA
MRC will be conducting their annual Long-Range Planning Meeting at the Arizona Grand Resort on Saturday, September 12, 2009 from 1:00 p.m.–7:00 p.m. Dinner will be served. All reps are welcome and encouraged to participate in this open forum and address issues faced daily by reps in all segments of the specialty-equipment industry. Bring your ideas and suggestions to raise the bar for all manufacturers' reps. For us to be able to accommodate attendees with food and beverage, we ask that you contact Staci Bostock at 909/396-0289 x104 by Friday, August 28, 2009.
Where: Arizona Grand Resort, Phoenix
In These Turbulent Times, Don’t Just Survive...THRIVE
Hurry and take advantage of the reduced registration fees offered by the MRC! Bring one company employee for the reduced rate of $50 and $25 for each additional company employee. To sign up for the event, complete the new online Rep Conference registration form.
Please join us for open bar and appetizers compliments of the MRC Select Committee and the Performance Warehouse Association. To learn more about the MRC Rep Conference, visit www.sema.org/mrc or contact Staci Bostock at 909/396-0289, ext. 104.
MRC General Membership Meeting and Awards Ceremony
MRC will be holding its membership meeting and awards ceremony on Sunday, November 1, from 4:00 p.m.–6:00 p.m. during SEMA Show week at the Las Vegas Hilton in Las Vegas.
MRC Column in SEMA Member News
Read MRC's column featured in the July/August issue of SEMA Member News.
For information about MRC, contact Staci Bostock.
Click on the logo to visit PRO's website.
PRO Select Committee Election Results
PRO
is pleased to announce that the following candidates were elected or
re-elected to a two-year term on the PRO Select Committee.
Congratulations to all the nominees who made the slate and for
volunteering their time and service to the committee.
Incumbents
- Jeff Fink – Advantage Truck Accessories
- Joey Johnson – Tops and Trends
- Bill North – Webasto
- Scott Wolin – Marketing Worldwide Inc.
New Members
- Diane Braschler – Dealer Source
- Jason Braun – Meyer Distributing
- Mike Stanifer – Innovative Creations
- David Stringer – Insignia Group
PRO Closed Select Committee Meeting
3:00 p.m.–5:00 p.m., Sunday, November 1, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
PRO Industry Reception
5:30 p.m.–7:30 p.m., Tuesday, November 3, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
PRO General Membership Meeting
7:30 a.m.–9:00 a.m., Thursday, November 5, during SEMA Show week at the Las Vegas Convention Center in Las Vegas.
PRO Column in SEMA Member News
Read PRO's column featured in the July/August issue of SEMA Member News.
For information about PRO, contact Jim Skelly.
Click on the logo to visit SBN's website.
SBN Select Committee Election Results
Congratulations
to the newly elected SBN Select Committee members. The SBN is in good
hands with these latest additions to the Select Committee for 2009/2010.
Nan Kevin Gelhard – Summit Racing Equipment
Erin Gilhuly – Toyota Motor Sales
Cheralyn Hale – Advanced Clutch Technology
Gigi Ho – Digital Performance Inc.
Anne Johnson – Keystone Automotive Operations
Laurie Marcellus – Trans American Auto Parts LLC – Off Road Adventures
Mandi Woodell – Weathers Auto Supply
Welcome also to the incumbents who were reelected.
Melissa Lawrence - powerTV Media
Nancy Loetfering – Davert Tools Inc.
Trina Wilson – Dci (Direct Communications)
5:00 p.m.–7:00 p.m., Monday, November 2, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
SEMA Networking Breakfast—Powered by SBN
7:30 a.m.–9:00 a.m., Thursday, November 5, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
Discover the SEMA Mentoring Program—Powered by the SBN
“I’ll get by with a little help from my friends…” - Joe Cocker
Everyone needs help or
expert advice from time to time, and SEMA’s Mentoring Program is an
excellent resource to get answers to all your questions. Whether you
need to know more about SEMA, market information for a start-up company
or advice on how to approach your boss about a new position, the SEMA
Mentoring Program can help.
“Ask A Mentor” is perfect for
one-time questions. You can expect multiple SEMA mentors to provide
online guidance and answers to your industry-related questions.
Short-term
Assistance/Guidance is for help with a specific project or task. A SEMA
council/committee mentor with the expertise you seek will be paired up
with you to provide guidance with your project.
Long-term
Relationship is helpful for developing your professional career. In
this program segment you will be paired with a SEMA council/committee
mentor who will provide guidance and assistance for ongoing career
development or a long-term project.
So whether you just need an
answer to a question or you want to cultivate a mentoring friendship,
the SEMA Mentoring Program—Powered by the SBN is available to help.
After all, we can all use a little help from our friends.
Visit the SEMA Mentoring Program now.
SBN Column in SEMA Member News
Read SBN's column featured in the July/August issue of SEMA Member News.
For information about SBN, contact Jan Desma.
Click on the logo to visit SPC's website.
SPC Select Committee Election Results
Congratulations to the newly elected SPC Select Committee members.
Ed Burgy – Mr. Gasket – Incumbent
Laurel Dasher – Superchips Inc.
Baadal “Bottle” Deliwalo – Titan Motorsports Inc.
Chris Dye – Club RSX Inc.
Regis Finn – B&M Racing & Performance Products Inc.
Gigi Ho – Digital Performance Inc.
Jim Liaw – Formula Drift Inc. – Incumbent
Oliver Rathlein – Eibach Springs Inc. – Incumbent
Albert Reda – Vibrant Power Inc. – Incumbent
Brian Reese – Competition Cams Inc. – Incumbent
Malen Reger – Motovicity Distribution – Incumbent
MK Sathya – Keystone Automotive Operations Inc.
James Yim – Falken Tire Corp. – Incumbent
SEMA Internet Symposium presented by the SPC—A must attend event for survival in the technology dependent future
Establishing
your business and brand online may sound like a daunting venture, but
SEMA and the SPC are here to help. Join SEMA’s Internet Symposium
presented by the SPC, a SEMA Leadership Day event, August 1, in the
Pasadena Convention Center, to interact with IT experts who will help
you tap into the lucrative world of online commerce.
A series
of speakers offer perspective on the future of online business, decode
often confusing vocabulary and deliver direction.
Sessions
- Introduction to the Internet for the Specialty Equipment Market
- Search Engine Optimization (SEO): Tech Speak for Helping Your Customers Find You Online
- Your Intellectual Property Rights on eBay & Beyond
- Myth Busting the ACES and PIES Data Standards
- Video Killed the Radio Star: It’s Still True Today
- Today’s Essential Biz Tools: Sell More, Do More with less
- How to Measure Online Buyer Acquisitions & Sales
- Ask the Experts: What Should You Do with a $10,000 Internet Marketing Budget
If you have any questions about the symposium, contact, Jason Tolleson at 909/396-0289, ext 112.
Register today! Registration fee also covers lunch.
Early Bird Registration Fees:
SEMA Member – First company employee – $125
SEMA Member – Additional company employee – $99
Non-SEMA Member – $199
Onsite registration Fee:
SEMA Members and Non Members – $199
Register for the SEMA Internet Symposium presented by the SPC.
SPC Reception
5:00 p.m.–7:00 p.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
SPC Column in SEMA Member News
Read SPC's column featured in the July/August issue of SEMA Member News.
For information about SPC, contact Jason Tolleson.
Click on the logo to visit WTC's website.
Congratulations to newly elected WTC Chairman-elect David Insull of American Tire Distributors. David is in his second stint on the WTC Select Committee, having first been elected to the select committee in 2001.
WTC Open Meeting
1:00 p.m.–3:00 p.m., Monday, November 2, during SEMA Show week at the Las Vegas Convention Center in Las Vegas.
WTC Reception
5:00 p.m.–7:00 p.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
WTC Column in SEMA Member News
Read WTC's column featured in the July/August issue of SEMA Member News.
For information about WTC, contact Nathan Ridnouer.
Click on the logo to visit YEN's website.
YEN Announces New Select Committee Members
YEN congratulates the following new and returning Select Committee members.
Mike Bolio - Scafidi-Bolio & Associates, Incumbent
Kris Carlson - Auto Meter Products Inc.
Ashley Chalk - Auto Club Speedway of Southern California, Incumbent
Casey Coker - Coker Tire Co. Inc., Incumbent
S. Kellie Colf - Eaton Detroit Spring Inc., Incumbent
Dan Dolan - DiabloSport Inc.
Kevin German - Ground Force Suspension
James Lawrence - powerTV Media
Josh Pendolphia - KAM Marketing Inc.
Cary Redman - Prestolite Performance/Mr. Gasket
Robert Wityczak - Grant Products International Inc., Incumbent
Your willingness to serve and work in behalf of the YEN is most welcome, and we are pleased to have you aboard.
YEN Long-Range Planning Meeting
3:00 p.m.–6:00 p.m., Sunday, November 1, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
YEN Reception
5:00 p.m.–7:30 p.m., Tuesday, November 3, during SEMA Show week at the Las Vegas Hilton in Las Vegas.
Congratulations to Gregory Parker!
Gregory Parker from Martin & Company Advertising has been elected chair-elect of the Young Executives Network (YEN). Parker has served on the YEN Select Committee since 2005 and has been chairman of the SEMA Silent Auction Task Force.
Join YEN
Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.
YEN Member of the Month Spotlight
Did you know that YEN
has a Member of the Month Spotlight on the SEMA website and that anyone
can be nominated? To view previous selections or to make a nomination,
visit www.sema.org/yen.
YEN Column in SEMA Member News
Read YEN's column featured in the July/August issue of SEMA Member News.
For information about YEN, contact Jason Tolleson.