Thu, 04/24/2025 - 14:50

By SEMA News Editors

The one-of-a-kind festival will once again seamlessly blend motorsports, music and car culture for one unforgettable night on Friday, November 7.

Since 2011, SEMA has nurtured the relationship between the automotive industry and the enthusiast audience, evolving from the SEMA Show's SEMA Cruise to SEMA Ignited in 2014 and, in 2021, offering a public-facing ticket to the final day of the SEMA Show.

Then, in 2023, SEMA introduced SEMA Fest, the one-of-a-kind festival that seamlessly blends motorsports, music and car culture. 

SEMA is thrilled to announce that the third annual SEMA Fest will return on Friday, November 7, 2025. The event, held on the SEMA Show campus, will once again merge musical vibes with the automotive attractions of the SEMA Show, creating a truly unique and unforgettable experience for car and music lovers alike.

In addition, SEMA is happy to announce that the "SEMA Show Friday - Open to the Public" ticket will return in 2025. This special pass allows enthusiasts to walk the SEMA Show floor, fueling their passion for car culture and gaining access to the industry's newest accessories and innovations.

What to expect for the 2025 SEMA Fest and the SEMA Show Friday ticket:

  • SEMA Fest's live music element returns to the SEMA Show campus in Las Vegas, further fusing the passion for car culture with the community's love for music.
  • Enthusiasts can gain access to the SEMA Show exhibition halls and the opportunity to celebrate car culture with motorsports activations, thousands of show cars, and so much more with the SEMA Show Friday - Open to the Public ticket on Friday, November 7, and then...
  • Rock out with top musical acts at the SEMA Fest Concert Stage after the SEMA Show ends!

2025 SEMA Fest tickets will go on sale on Monday, April 28, on semafest.com. Want SEMA Fest updates straight to your inbox? Sign up on semafest.com. Note, qualifying industry insiders can make their SEMA Fest General Admission and VIP concert ticket purchases when registering for their SEMA Show badge on semashow.com. The official concert lineup will be announced at a later date. 

Questions? Contact info@semafest.com. Sponsorship and partnership questions? Contact partnership@semafest.com.

Thu, 04/24/2025 - 14:49

By SEMA News Editors

 

Planning for the 2025 SEMA Show, November 4-7 in Las Vegas, will be in full swing starting Monday, April 28, when booth space selection begins and a full slate of tools, resources and programs goes live for SEMA Show exhibitors, including the launch of the SEMA Show Exhibitor Service Manual. (Still need a booth? Secure your spot on the 2025 SEMA Show floor, the best place to discover new domestic buyers and get your brand in front of influential members of the media. Learn more at semashow.com/exhibitor and register for a 2025 SEMA Show booth here). 

2025 SEMA Exhibitor Service Manual and More SEMA Show Resources

The Exhibitor Service Manual is a powerful tool for exhibitors developed to highlight resources and information that can help you have a successful SEMA Show. This helpful guide includes callouts of upcoming deadlines, forms for booth and freight services, marketing and sponsorship opportunities, vehicle displays and much more.

Additionally, Show organizers will also begin accepting entries and applications on April 28 for three programs that aid exhibitors in expanding their impact on the Show floor: the New Product Showcase, the Feature Vehicle Display program and the Products for Project-Vehicle Builders program.

The New Product Showcase allows exhibitors to highlight their latest and greatest innovations at the top destination for media members, buyers and aftermarket professionals, providing a platform to build brand awareness, boost booth traffic and generate quality leads.

The Feature Vehicle Display program--open to all categories and applications--gives exhibitors a chance to add to their Show footprint beyond their booth space, and drive attention to your booth. Each vehicle accepted into the program will be featured in the SEMA Show app, showcasing its image, make, model, year, color, products used in the build, builder's name and booth number of the sponsoring exhibitor company.

The Products for Project-Vehicle Builders program provides builders with a list of exhibitors interested in offering products for a SEMA Show floor vehicle build.

How to Prepare for 2025 SEMA Show Booth Plotting

Following are some best practices for exhibitors to consider as we approach the process that designates where exhibitors will be on the Show floor.

• If You Want Someone Else to Select for You

Fill out the proxy form at semashow.com/proxy.

If you, or your designee, are not available when called, the best available space will be selected for you by Show Management.

• Review the Online Floorplan Early

The 2025 SEMA Show floor plan will be available for viewing at SEMAShow.com/floorplan on Friday, April 25.

• Open the Online Floorplan Before the Call

The floorplan is updated approximately every 30 minutes during space selection process, so you must refresh your browser before your call time.

• When We Will Call You

You will receive an email with the date and time of your appointed selection call with a SEMA sales representative.

Note: you may be contacted up to 15 minutes prior and 30 minutes after the assigned timeframe. We will not call before 8:00 a.m. PDT.

You will be selecting at the same time as other companies, so it is imperative that you be ready to select your exhibit space at the time you are called. If possible, have all decision-makers on the call to review your options.

• Confirm Your Space

Check the online floor plan 30 minutes after you select your booth to ensure your company name is in the booth you selected. We will also send you a confirmation letter shortly after you choose your space. Please review the letter carefully to ensure you received the space agreed upon over the phone. We will include a pillar diagram if any pillars affect your booth.

• Plan Your SEMA Show

After your booth is secured on the floorplan, it's now time to plan for a successful SEMA Show. The sooner you plan, the better. SEMA News will cover the best tips and practices in the coming months, but note that the Exhibitor Summit, a free program from June 25-27 in Vegas, is the best way to get the most ROI. Exhibitors new and returning, can take advantage of SEMA value-added programs; use proven strategies to attract buyers to your booth; save money and resources on Show costs, such as material handling, electrical and related Show expenses; work one-on-one with Show experts to maximize your ROI; learn to properly plan and budget expenses and explore promotional opportunities through sponsorships and other methods. Hotel rooms will be provided for up to two guests in this valuable program; you can't afford to miss it!

Learn more at semashow.com/exhibitor-summit and register for the program here.


Questions? Call 909-396-0289 or email sales@sema.org

Thu, 04/24/2025 - 14:48

From the SEMA Washington, D.C., office

Internal combustion engines

 

Opinion sections of newspapers nationwide are beginning to see an influx of articles from aftermarket leaders concerned about electric vehicle (EV) mandates. Over the last several weeks, op-eds and letters to the editor were published in the following newspapers: 

Additionally, The Wall Street Journal's editorial board weighed in on Maryland's move to distance itself from California's heavy-handed, costly policies that scrap all non-EV options for consumers: "[Maryland Gov. Wes Moore] is showing fellow Democrats an off-ramp from their EV blunder. How many more will take it?" 

SEMA can help you submit a letter to the editor of your local newspaper. To get started, contact us at SEMAHQ@SEMAHQ.org.  

***

"The Free State"? Not Until Maryland Exits California's Road to EV Mandates

[This op-ed was originally published in The Baltimore Sun.]  

Voters nationwide have made their voices heard loud and clear--the time for government mandates around how Americans spend their time and live their lives is over. For countless Americans and Marylanders, that includes choosing a car that fits their needs, not California's. That means no more EV mandates in the Free State. 

Maryland made a grave mistake when it chose to follow California's footsteps and tether our emission goals with those set by California's Advanced Clean Cars II regulations--a strict and unattainable EV mandate that bans all internal combustion engine vehicles. The unrealistic standards of this decision put our State--one with very different needs and realities from California--on a trajectory that we can't maintain and one that voters don't want. 

Gov. Moore's executive order delaying this mandate is an acknowledgement of this mistake, but it does not rectify it. As a state, we must go further. We need to completely decouple from California's standards once and for all; it is simply not feasible without creating a major disruption in the consumer automotive market. This would disproportionally impact citizens on fixed income, and those that rely on their vehicles to commute to and from work. 

There will be loud voices that decry this option as bad for the environment. But any opponent who views this commonsense decision purely through an environmental lens is missing a huge piece of the picture. This isn't just a conversation about emissions – this is a conversation about vehicle choice, consumers, small businesses, and employees who have been and will continue to be hurt if we don't take action. It's about what's possible if the automotive aftermarket industry is freed to develop non-EV solutions to reducing carbon emissions. 

Because prominent among the small businesses hurt by Maryland tethering itself to California is our state's thriving specialty automotive aftermarket. This is an industry that generates $3.24 billion in economic impact in our State alone. That translates to supporting 14,946 jobs, $1.19 billion in total wages and benefits, and $530.24 million in taxes paid. This industry, one that many people have never even thought of, touches every community across our State. It is made up of the local businesses that employ your neighbors and residents working on their cars over the weekend. It is a quintessential local economy, but it is all at risk if we continue to push an EV mandate that will make it obsolete. 

It's also among our most innovative industries, positioned to unleash breakthroughs in cleaner-burning internal combustion engines, hybrids, hydrogen, synthetic fuels, and biodiesel. None of this happens unless the handcuffs of EV mandates are removed. 

The requirements laid out by California's Advanced Clean Cars II call for a seismic shift in the automotive industry. Small businesses that employ Marylanders in good-paying, blue-collar jobs will be forced to close. 

Beyond the profound business implications, average Maryland residents will be stuck paying much higher costs for a new vehicle, all at a time when taxes and the cost of living are already squeezing families. It is too much to ask of our voters. 

As a delegate, it is my responsibility to support legislative and policy solutions that benefit Maryland now, prepare us for the future, and respect the will of the voters. Maryland's decision to tie ourselves to the Advanced Clean Car II regulations accomplishes none of these goals--in fact, it hinders them. 

But we can fix our mistake. We can respect the will of the voters who made it clear that they are turning against EV mandates. We can recognize once and for all that tying our future to the political will of California is not the right or the smart path for Maryland. And we can acknowledge that it is not our place as a government to tell people what cars they can and cannot drive. 

My colleague, Del. Dana Stein, a Democrat, introduced legislation to delay Maryland's implementation of these unrealistic measures. That was a step in the right direction. Gov. Moore's executive order is another. However, these are just steps and ultimately merely kick the can down the road. We need a clean break. A complete decoupling from California's Advanced Clean Cars II standards is the right thing to do for our economy, our voters and our future. I urge the governor and my fellow lawmakers to finally take real action. 

Del. Kevin Hornberger represents District 35B and the residents of Cecil County. 

 

Image courtesy of Shutterstock

Thu, 04/24/2025 - 14:48

From the SEMA Washington, D.C., office

Internal combustion engines

 

Opinion sections of newspapers nationwide are beginning to see an influx of articles from aftermarket leaders concerned about electric vehicle (EV) mandates. Over the last several weeks, op-eds and letters to the editor were published in the following newspapers: 

Additionally, The Wall Street Journal's editorial board weighed in on Maryland's move to distance itself from California's heavy-handed, costly policies that scrap all non-EV options for consumers: "[Maryland Gov. Wes Moore] is showing fellow Democrats an off-ramp from their EV blunder. How many more will take it?" 

SEMA can help you submit a letter to the editor of your local newspaper. To get started, contact us at SEMAHQ@SEMAHQ.org.  

***

"The Free State"? Not Until Maryland Exits California's Road to EV Mandates

[This op-ed was originally published in The Baltimore Sun.]  

Voters nationwide have made their voices heard loud and clear--the time for government mandates around how Americans spend their time and live their lives is over. For countless Americans and Marylanders, that includes choosing a car that fits their needs, not California's. That means no more EV mandates in the Free State. 

Maryland made a grave mistake when it chose to follow California's footsteps and tether our emission goals with those set by California's Advanced Clean Cars II regulations--a strict and unattainable EV mandate that bans all internal combustion engine vehicles. The unrealistic standards of this decision put our State--one with very different needs and realities from California--on a trajectory that we can't maintain and one that voters don't want. 

Gov. Moore's executive order delaying this mandate is an acknowledgement of this mistake, but it does not rectify it. As a state, we must go further. We need to completely decouple from California's standards once and for all; it is simply not feasible without creating a major disruption in the consumer automotive market. This would disproportionally impact citizens on fixed income, and those that rely on their vehicles to commute to and from work. 

There will be loud voices that decry this option as bad for the environment. But any opponent who views this commonsense decision purely through an environmental lens is missing a huge piece of the picture. This isn't just a conversation about emissions – this is a conversation about vehicle choice, consumers, small businesses, and employees who have been and will continue to be hurt if we don't take action. It's about what's possible if the automotive aftermarket industry is freed to develop non-EV solutions to reducing carbon emissions. 

Because prominent among the small businesses hurt by Maryland tethering itself to California is our state's thriving specialty automotive aftermarket. This is an industry that generates $3.24 billion in economic impact in our State alone. That translates to supporting 14,946 jobs, $1.19 billion in total wages and benefits, and $530.24 million in taxes paid. This industry, one that many people have never even thought of, touches every community across our State. It is made up of the local businesses that employ your neighbors and residents working on their cars over the weekend. It is a quintessential local economy, but it is all at risk if we continue to push an EV mandate that will make it obsolete. 

It's also among our most innovative industries, positioned to unleash breakthroughs in cleaner-burning internal combustion engines, hybrids, hydrogen, synthetic fuels, and biodiesel. None of this happens unless the handcuffs of EV mandates are removed. 

The requirements laid out by California's Advanced Clean Cars II call for a seismic shift in the automotive industry. Small businesses that employ Marylanders in good-paying, blue-collar jobs will be forced to close. 

Beyond the profound business implications, average Maryland residents will be stuck paying much higher costs for a new vehicle, all at a time when taxes and the cost of living are already squeezing families. It is too much to ask of our voters. 

As a delegate, it is my responsibility to support legislative and policy solutions that benefit Maryland now, prepare us for the future, and respect the will of the voters. Maryland's decision to tie ourselves to the Advanced Clean Car II regulations accomplishes none of these goals--in fact, it hinders them. 

But we can fix our mistake. We can respect the will of the voters who made it clear that they are turning against EV mandates. We can recognize once and for all that tying our future to the political will of California is not the right or the smart path for Maryland. And we can acknowledge that it is not our place as a government to tell people what cars they can and cannot drive. 

My colleague, Del. Dana Stein, a Democrat, introduced legislation to delay Maryland's implementation of these unrealistic measures. That was a step in the right direction. Gov. Moore's executive order is another. However, these are just steps and ultimately merely kick the can down the road. We need a clean break. A complete decoupling from California's Advanced Clean Cars II standards is the right thing to do for our economy, our voters and our future. I urge the governor and my fellow lawmakers to finally take real action. 

Del. Kevin Hornberger represents District 35B and the residents of Cecil County. 

 

Image courtesy of Shutterstock

Thu, 04/24/2025 - 13:43

By SEMA News Editors

Content Creator Spotlight Niles Lee

 

Content Creator Spotlight: Niles Lee
Instagram: @Niles_19k_Lee
TikTok: @Niles.Lee
Facebook: @Niles.19k.Lee
Follower counts: 325k on Instagram; 284k on TikTok; 341k on Facebook
Focus: Fabrication, education and weird engine swaps

 

Niles Lee, a veteran of the Marine Corps, discovered his own enthusiasm for turning wrenches during the pandemic and has since started creating content to help others develop their own passion for cars. Through his various social channels, Lee is not only passing on his knowledge to younger viewers, but aiming to preserve the industry for the next generation of wrenchers. He also recently joined SEMA/PRI in Washington, D.C., in the fight to stop the ban on internal combustion engines (ICE).

Get to know Lee in his interview with SEMA News below:

SEMA News: How did you get into the automotive industry?

Niles Lee: My dad was always working on his cars when I was growing up! I had zero interest in it until one day my truck broke down. During the lockdowns, I had the time to fix it, so I called him almost every day for advice. Once it was fixed, I realized I really enjoyed turning wrenches, so I decided to stick with it. A few years later, I decided to start creating content about it.
 

Niles Lee Content Creator Spotlight

 

SN: What's been your biggest motivator?

NL: Definitely the fans of the channel. I'm grateful they love watching the content and are supportive, even when I'm cutting up these cars!

SN: What's been your favorite aspect about being part of the automotive community?

NL: Working with SEMA and amazing people who care about the industry, like the incredible Lauren Wilbor. Also, seeing the passion people put into their work, and buying vintage parts from old-timers while checking out their collections.
 

Niles Lee Content Creator Spotlight

 

SN: As a content creator in the industry, how do you hope to make an impact on your audience?

NL: As a veteran, I was a bit lost after leaving the Marine Corps. I was really lucky that my parents took me back in. Becoming a mechanic taught me a lot of life lessons, like how to use tools, the importance of attention to detail, and how to build something from nothing. I want to pass that knowledge on to my younger viewers because I think it's something some of them might need to learn in their lives. That's why I focus on the "how-to" aspect of building cars.
 

Content Creator Spotlight Niles Lee

 

SN: Why is advocacy important to you?

NL: I think about my future kids and what the industry will look like for them when they're my age. I want them to have the same opportunities I've had, which is why right-to-repair is super important to me, as well as preserving the "car guy" way of life.

SN: What is on the horizon for you in 2025? Anything you're looking forward to?

NL: Oh boy! A 2JZ-swapped '56 Chevy? A Godzilla-swapped '68 Torino? A 392 Hemi-swapped '66 Cutlass? [I have] tons of weird projects in the works!


Are you a passionate automotive or racing content creator? Do you want to get involved with SEMA/PRI and spread the word about important advocacy initiatives? Contact Lauren Wilbor from the SEMA Washington, D.C., office at laurenpw@sema.org.

Thu, 04/24/2025 - 12:32

By SEMA News Editors

Lucid to Acquire Select Facilities, Assets of Nikola
Lucid Motors logo


Lucid Group, the Newark, California-based maker of electric vehicles (EVs), has announced it has reached an agreement to acquire select facilities and assets in Arizona previously belonging to Nikola Corporation, subject to approval by the U.S. Bankruptcy Court for the District of Delaware. The transaction does not include the acquisition of Nikola's business, customer base or technology related to Nikola's hydrogen fuel cell electric trucks.

"Today's announcement is fantastic news for Arizona workers and our state's growing EV and battery manufacturing industry," said Arizona Governor Katie Hobbs. "Arizona is the proud home of Lucid's advanced EV manufacturing lines--and this acquisition promises to strengthen Lucid's operations while offering continued employment to hundreds of skilled workers in our state."

Additionally, Lucid plans to offer employment to more than 300 former Nikola employees in roles across Lucid's Arizona facilities. These offers will encompass various technical salaried and hourly positions, including manufacturing engineering, software, assembly, vehicle testing and warehouse support.

"As we continue our production ramp of Lucid Gravity and prepare for our upcoming midsize platform vehicles, acquiring these assets is an opportunity to strategically expand our manufacturing, warehousing, testing and development facilities while supporting our local Arizona community," said Marc Winterhoff, interim CEO at Lucid. "We are delighted to extend employment offers to more than 300 former employees, who bring valuable industry experience, and together with our outstanding teams, will continue powering Lucid's industry-leading innovation."

As part of the agreement, Lucid will take over Nikola's former Coolidge manufacturing facility (680 E. Houser Rd., Coolidge, Arizona), as well as the Phoenix facility (4141 E. Broadway Rd., Phoenix, Arizona) previously used as Nikola's headquarters and product development center. These buildings collectively add more than 884,000 sq. ft. to Lucid's Arizona footprint. Most of this space is comprised of state-of-the-art manufacturing and warehousing buildings, which aligns with Lucid's prior planned expansion in Arizona. These facilities also include development equipment with extensive battery and environmental testing chambers, a full-size chassis dynamometer, machining equipment and more.

Lucid's agreement to acquire the aforementioned assets follows Nikola's bankruptcy auction, which concluded on April 10, 2025, as part of its filing for Chapter 11 bankruptcy relief.

 

Cadillac Confirms '26 OPTIQ-V
2026 Cadillac OPTIQ-V

Cadillac has confirmed the OPTIQ five-passenger SUV has earned the V-Series badge. The '26 OPTIQ-V will be part of Cadillac's fifth generation of the V-Series portfolio, elevating the brand's performance offering. Building on OPTIQ's agile drive, Cadillac engineers delivered a unique package prioritizing precision, dynamic suspension and tight steering for an exhilarating driving experience.
 

Image courtesy of GM, Cadillac

Thu, 04/24/2025 - 10:25

By Karen Bailey-Chapman

SEMA Joins Tread Lightly Trail Program at Easter Jeep Safari Utah Moab

(Left) Representatives from Unofficial Use Only, Tyri Lights and NPD Logistics, all SEMA member businesses, came together to support motorized off-road trails and protect environmentally sensitive restoration areas. (Right) SEMA Sales Director Alan Josse, right, helps construct wood fencing for the Easter Jeep Safari with industry members.


What can 40 off-roaders with a "can-do" attitude accomplish in 30 minutes? Construct roughly 100 feet of wood fencing at about 2,000 feet in elevation is what! SEMA members, SEMA staff and SEMA board member Kim Pendergast joined the annual TreadLightly! trail management project during this year's Easter Jeep Safari, Saturday, April 12 through Sunday, April 20, in Moab, Utah. Nearly double the number of volunteers initially expected joined the effort this year, making quick work of the fence project and leaving more time for the workers to hit the trails! It helps that many of those in attendance have done this before on similar projects to help the Bureau of Land Management (BLM) maintain motorized off-road trails and protect environmentally sensitive restoration areas.
 

SEMA Joins Tread Lightly Trail Program at Easter Jeep Safari Utah Moab

SEMA Senior Vice President for Public and Government Affairs Karen Bailey-Chapman and SEMA member and TreadLightly! Board member Tom Zielinski of Z Performance during the 2025 Easter Jeep Safari trail management effort.


TreadLightly!, a non-profit organization that promotes the responsible use of motorized vehicles when recreating outdoors, leads many of these kinds of projects throughout the year and throughout the country, not just in Moab. The organization partners with federal agencies like BLM, the U.S. Forest Service and state governments for maintenance and clean-up projects on federal and state lands. Public-private partnerships like this show, first-hand, how private industry can provide government agencies with the necessary tools--whether it is manpower, financial support, or both--to accomplish what we all want: keeping our public trails open for motorized recreation. All too often, government agencies choose to take what they believe to be the easy route and simply close these areas down. We don't agree with that approach.

 

SEMA Joins Tread Lightly Trail Program at Easter Jeep Safari Utah Moab

SEMA Senior Vice President for Public and Government Affairs Karen Bailey-Chapman and Tread Lightly! Program Manager Kabe Wolf.
 

Organizations like SEMA continually face challenges when the easy answer for government agencies and others who oppose motorized recreation (and yes, there are many of them) is to shut our public trails down. We believe the most workable solution is to allow private industry to do its part and play an essential role in preserving our access to our public lands. This is why we will continue to support Interior Secretary Doug Burgum and his team in helping unleash the power of the private sector to solve land preservation goals. We're not just manufacturers, retailers and distributors of off-road products; we're enthusiasts, too.

To learn more about the critical work TreadLightly! does and how to get involved, visit treadlightly.org.

Karen Bailey-Chapman is SEMA's senior vice president for public and government affairs. Learn more about SEMA's advocacy efforts at sema.org/advocacy.

SEMA Joins Tread Lightly Trail Program at Easter Jeep Safari Utah Moab

SEMA members, SEMA staff, and a SEMA board member were among the dozens of enthusiasts who showed their support for the annual TreadLightly! trail management project ahead of the 2025 Easter Jeep Safari, Saturday, April 12 through Sunday, April 20, in Moab, Utah.

Thu, 04/24/2025 - 10:25

By Karen Bailey-Chapman

SEMA Joins Tread Lightly Trail Program at Easter Jeep Safari Utah Moab

(Left) Representatives from Unofficial Use Only, Tyri Lights and NPD Logistics, all SEMA member businesses, came together to support motorized off-road trails and protect environmentally sensitive restoration areas. (Right) SEMA Sales Director Alan Josse, right, helps construct wood fencing for the Easter Jeep Safari with industry members.


What can 40 off-roaders with a "can-do" attitude accomplish in 30 minutes? Construct roughly 100 feet of wood fencing at about 2,000 feet in elevation is what! SEMA members, SEMA staff and SEMA board member Kim Pendergast joined the annual TreadLightly! trail management project during this year's Easter Jeep Safari, Saturday, April 12 through Sunday, April 20, in Moab, Utah. Nearly double the number of volunteers initially expected joined the effort this year, making quick work of the fence project and leaving more time for the workers to hit the trails! It helps that many of those in attendance have done this before on similar projects to help the Bureau of Land Management (BLM) maintain motorized off-road trails and protect environmentally sensitive restoration areas.
 

SEMA Joins Tread Lightly Trail Program at Easter Jeep Safari Utah Moab

SEMA Senior Vice President for Public and Government Affairs Karen Bailey-Chapman and SEMA member and TreadLightly! Board member Tom Zielinski of Z Performance during the 2025 Easter Jeep Safari trail management effort.


TreadLightly!, a non-profit organization that promotes the responsible use of motorized vehicles when recreating outdoors, leads many of these kinds of projects throughout the year and throughout the country, not just in Moab. The organization partners with federal agencies like BLM, the U.S. Forest Service and state governments for maintenance and clean-up projects on federal and state lands. Public-private partnerships like this show, first-hand, how private industry can provide government agencies with the necessary tools--whether it is manpower, financial support, or both--to accomplish what we all want: keeping our public trails open for motorized recreation. All too often, government agencies choose to take what they believe to be the easy route and simply close these areas down. We don't agree with that approach.

 

SEMA Joins Tread Lightly Trail Program at Easter Jeep Safari Utah Moab

SEMA Senior Vice President for Public and Government Affairs Karen Bailey-Chapman and Tread Lightly! Program Manager Kabe Wolf.
 

Organizations like SEMA continually face challenges when the easy answer for government agencies and others who oppose motorized recreation (and yes, there are many of them) is to shut our public trails down. We believe the most workable solution is to allow private industry to do its part and play an essential role in preserving our access to our public lands. This is why we will continue to support Interior Secretary Doug Burgum and his team in helping unleash the power of the private sector to solve land preservation goals. We're not just manufacturers, retailers and distributors of off-road products; we're enthusiasts, too.

To learn more about the critical work TreadLightly! does and how to get involved, visit treadlightly.org.

Karen Bailey-Chapman is SEMA's senior vice president for public and government affairs. Learn more about SEMA's advocacy efforts at sema.org/advocacy.

SEMA Joins Tread Lightly Trail Program at Easter Jeep Safari Utah Moab

SEMA members, SEMA staff, and a SEMA board member were among the dozens of enthusiasts who showed their support for the annual TreadLightly! trail management project ahead of the 2025 Easter Jeep Safari, Saturday, April 12 through Sunday, April 20, in Moab, Utah.

Thu, 04/24/2025 - 08:37

By SEMA News Editors

Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings nationwide. Below are some of the latest postings.

Detroit Speed & Engineering

Custom-Car Builder in Mooresville, North Carolina

In this role, the selected candidate will be responsible for delivering high-quality custom builds. Key responsibilities include assembly and installation of suspension, brakes, engine, and drivetrain components. Candidates should have in-depth knowledge of complete drivetrain systems, proficiency in diagnosing and resolving mechanical issues and a working knowledge of carburetor and fuel-injection systems.

Performance Racing Industry

Director of Business Development and Marketing in Indianapolis, Indiana

PRI is seeking a dynamic and strategic professional to lead industry relationship development and drive relational growth for the organization. This role focuses on presenting the various value-drivers that PRI offers, such as exhibit space, advertising and sponsorship opportunities while promoting the full range of association benefits to potential members and customers. This position will complement existing efforts by executing new and established sales programs, processes and procedures. Additionally, the role will oversee PRI's strategic marketing direction, managing external agencies, internal resources and the in-house marketing team to ensure alignment with business objectives.

SEMA

Membership Growth Director in Diamond Bar, California

The membership growth director will be responsible for maximizing growth in membership and retention by developing and executing strategic initiatives. This role uses industry insights and data analysis to expand market share and enhance the value of association membership.

Thu, 04/24/2025 - 08:07

By SEMA News Editors

Overland Vehicles Systems

Mid-Height Rack for Mid- and Full-Size Trucks

OVS Rack

 

The new Mid-Height Rack from Overland Vehicle Systems is designed with more than 100 mounting positions, allowing users to securely attach essential gear such as recovery boards, fuel cans, shovels, tents, lighting and more. Built with a carbon steel structure and V-brace reinforcement, this rack has a 400-lb. dynamic weight capacity and 700-lb. static weight capacity and transforms your truck into a fully equipped adventure rig, the manufacturer says.

overlandvehiclesystems.com

Professional Detailing Products (PDP)

Iron Clay Lube

PDP Iron Clay Lube

 

PDP recently introduced its new WS100 Iron Clay Lube, specifically designed to save time and produce superior results by combining two steps into one, according to the manufacturer. Designed to maintain ceramic coatings, Iron Clay Lube combines the lubricity of a clay lube with the deep cleaning action of an iron remover, combining the claying process and iron removal into one step.

Original Wheel Sheeld

PDP's Original Wheel Sheeld has been updated to fit wheel sizes up to 24 in., providing an easy and effective solution for protecting your clean wheels from tire dressing overspray, according to the manufacturer. With easy customization and application, Wheel Sheeld eliminates the need to re-clean wheels after detailing and safeguards brake rotors from exposure to silicone-based products.

professionaldetailingproducts.com

ORACLE Lighting

15W Off-Road LASER Fog Lights for Jeep Wrangler JK/JL and Gladiator JT

ORACLE LASER Fog Lights

 

Designed for serious off-roaders, these 15W auxiliary lights offer 3,000 ft. of laser projection, individually adjustable beams for precision aiming, factory mounting using OEM hardware, plug-and-play wiring for quick installation and a black design with skeletonized housing, available for both Jeep Wrangler JK/JL and Gladiator JT models. 

oraclelights.com

BMR Suspension 

Bump Steer Kit, Race Version for '97-'04 C5 Corvettes and '05-'13 C6 Corvettes

BMP Bump Steer Kit

 

Bump Steer Kit, Race Version (PN BSK551) corrects bump steer issues and improves the steering geometry of your Corvette for street and track use. The kit is manufactured from 1.125-in. heavy-duty 6061 aluminum and serves as a direct factory replacement for your Corvette's outer tie rods. Designed for street performance, drag racing and handling applications, the Bump Steer Kits offer greater adjustability for a variety of racing applications. 

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