Learn Low- and No-Cost Online Marketing Solutions at the SEMA Internet Symposium

Learning the waters of Web 2.0 at the 2008 Internet Symposium.

Professionals in the automotive specialty-equipment market will be given a unique opportunity to learn everything they need to know about successfully conducting business on the Internet at SEMA's Internet Symposium on Saturday, August 1, 2009, at the Pasadena Convention Center in Pasadena, California.

Developed by the SEMA Street Performance Council (SPC), the event has become a premier business development forum focusing on effective Internet and social marketing strategies.

"Given the state of today's economy and the fact that the Internet has changed the way companies communicate with their customers, it's more important than ever that businesses maximize their marketing potential on the Internet," said Tom Myroniak, Vice President of Marketing and Member Services.

"We want to help the specialty equipment industry learn how to conduct business more efficiently while arming them with the tools necessary to understand the potential opportunities and address the challenges associated with doing business on the Internet."

The SEMA Internet Symposium will provide participants with proven strategies and best practices from experts in the fields of online marketing, multimedia, business development and eCommerce. Through interactive panel discussions, the sessions will include everything from the current state of the Internet and Search Engine Optimization to website metrics and protecting intellectual property online.

Other tracks include:

• Search Engine Optimization (SEO)
• New Data Standards for Electronic Cataloging (ACES and PIES)
• Today's Essential Online Business and Social Media Tools
• Creating compelling videos that sell
• Internet Marketing Planning and Budgeting

For more information and to register for SEMA's Internet Symposium, visit www.sema.org/InternetSymposium.

This year, SEMA is bringing together current and future leaders of the automotive specialty-equipment industry to participate in educational programming, networking, recognition and leadership activities in Pasadena, California, from Thursday July 30 through Saturday August 1, 2009.

Individuals attending the play an essential role in helping to determine the future direction of the association and industry. For more information and a Leadership Days schedule of events, visit www.sema.org/LeadershipDays.