By SEMA News Editors
DRT Motorsports Announced as Title Sponsor of Sand Sports Super Show
Bonnier has announced a new partnership with DRT Motorsports, which will become the title sponsor of the Sand Sports Super Show in Costa Mesa, California. DRT Motorsports carries a wide selection of side-by-side (SxS) vehicle parts and accessories to add safety, protection and aggressive styling to SxS vehicles. Products include Polaris, Can-Am and Kawasaki SxS parts and accessories.
"We're thrilled to extend our partnership with DRT Motorsports as the title sponsor of the Sand Sports Super Show. Their commitment to innovation and passion for the off-road community aligns perfectly with our vision as we go into this 26th year," said Tracy Feinsilver, senior vice president of Events for Bonnier. "Together, we're set to elevate the Sand Sports Super Show experience, offering enthusiasts an unforgettable three-day event made up of industry experts, live demos, and fun for the whole family."
DRT Motorsports has been a partner of the Sand Sports Super Show since starting as an exhibitor in 2021. The retailer later signed on in 2024 as the presenting sponsor for the event and will now move forward as title sponsor through 2027.
The DRT Motorsports Sand Sports Super Show, set for September 19-21, at the OC Fair & Event Center in Costa Mesa, brings together an industry-leading collection of sand sports and off-road companies, parts, equipment and gear manufacturers--as well as industry insiders and experts.
For more information, visit sandsportssupershow.com.
Valentine Performance Detailing Expands With New Pro Polishing and Garage Protection Solutions
Celebrated racer, entrepreneur and automotive innovator Richard "RJ" Valentine is taking Valentine Performance Detailing (VPD) to the next level with an extensive expansion of its premium car care collection. In the year since its launch, the company has already gained a strong following for high-performance detailing solutions. In fact, the VPD line is now sold in pro shops at some of the nation's top race tracks, including New Jersey Motorsports Park. Today, VPD has more than doubled its offering to meet the diverse needs of car owners, collectors, enthusiasts and professionals alike. New introductions range from vehicle finish-enhancing products to garage protection solutions and a proprietary brand of spill containment absorbents.
At the core of this expansion is a selection of advanced polishing products featuring high-density foam polishing pads in a variety of sizes and strengths from ultra soft to firm, low lint lambswool orbital detailing pads, glass polishing and microfiber cutting pads, as well as polishing compounds and orbital tools designed to be best-in-class. VPD's premium polish formulations are designed to deliver showroom-quality results.
In addition to car care, the VPD collection now includes Garage Gloss, a revolutionary polymer-based finish that delivers long-lasting shine for a wide variety of floor types. Its durable, quick-curing formula ensures floors stay glossy and protected.
"As someone who has spent a lifetime around high-performance vehicles, I know firsthand the dedication it takes to keep them in mint condition," said Valentine. "This expansion ensures that whether you're detailing a race car, showroom vehicle or classic automobile, you have access to the very best tools to achieve perfection and maintain a pristine environment."
Adding to the innovation, Valentine is also the founder of FlashDry, America's fastest-growing spill containment company. FlashDry is known for its organic coir absorbent and full range of pads, mats, and spill kits, all designed to clean up oil, grease, gas, paint or other liquids to maintain safe automotive environments.
"After witnessing the dangers of inhaling toxic dust from clay-based absorbents on race tracks, I developed FlashDry as a safer, more effective way to clean up spills." Valentine explains, "FlashDry is 100% natural yet ultra-absorbent, making it ideal for any setting. Now, VPD is bringing this industry-leading absorbent technology to garages and workspaces everywhere."
With this expansion, VPD continues to redefine vehicle maintenance. The widely diverse collection aligns with Valentine's vision for automotive excellence, blending cutting-edge technology with ease of use. From achieving a flawless finish to keeping garages spotless, VPD is establishing a higher benchmark in car care.
Explore the full Valentine Performance Detailing collection on the official VPD website and contact info@valentineperformance.com for distributor and reseller inquiries.