The products featured below are from SEMA Data Co-op (SDC) member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SDC members meeting data scorecard requirements are invited to submit product releases for consideration to enews@semadatacoop.org.
There were hundreds of new truck and SUV-related products introduced in the recent SEMA360 New Products Showcase. The following pages offer a recap of the wide range of items that can grow your business with truck enthusiasts.
The products featured below are from SEMA Data Co-op (SDC) member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SDC members meeting data scorecard requirements are invited to submit product releases for consideration to enews@semadatacoop.org.
The products featured below are from SEMA Data Co-op (SDC) member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SDC members meeting data scorecard requirements are invited to submit product releases for consideration to enews@semadatacoop.org.
The performance products market—including products for engine and drivetrain, performance ignition, intake and exhaust, cooling, safety and race gear—is one of the largest and most robust in the automotive aftermarket. While many specialty-equipment market segments saw declines in sales in the wake of the COVID-19 disruption last spring, sales of performance products held steady in 2020, generating an estimated $10.6 billion in revenues, according to the 2020 “SEMA Market Report.”
Twenty-eight tire companies participated in SEMA360, and those companies contributed a significant proportion of the more than 2,200 new products entered into the SEMA360 New Product Showcase during the 2020 SEMA Week, November 2–6.
Tires and wheels are consistently among the first modifications enthusiasts are likely to make to their vehicles. Often referred to as the “gateway drug” by SEMA Market Research Director Gavin Knapp, consumers often start there because tire and wheel products make an obvious visual difference and oftentimes lead to other modifications as consumers catch the bug.
The products featured below are from SEMA Data Co-op (SDC) member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SDC members meeting data scorecard requirements are invited to submit product releases for consideration to enews@semadatacoop.org.
SEMA News regularly publishes new product information from manufacturers as a service to the industry. Product information included in SEMA News will be published on a first-come, first-served basis, edited for length, and chosen based on relevance and image quality. Included below is a compendium of recent product announcements as submitted by member companies.