More than 114,000 industry professionals gathered in Las Vegas during the week of November 2–5 for the 2010 SEMA Show, and the tone was decidedly optimistic. Exhibitors, buyers, media and other professionals were there to learn, collaborate, network and explore, sharing their passion in order to build their businesses and celebrate their shared experiences.

In a panel-style discussion, SEMA's Council leaders talk about what's on their radar for the coming year.

The Wally Parks NHRA Museum in Pomona, California, celebrates the cars, and guitars, of icons including Jeff Beck, Eric Clapton, Michael Anthony and Eddie Van Halen in a new exhibit. SEMA News covers the exciting premiere.

SEMA's Business Technology Committee Chairman, Bob Moore, spends a few minutes with SEMA News in a Q&A about technology, data and why SEMA companies must embrace both.

While the SEMA Show is the industry’s premier trade event, it is also one of the most fascinating displays of automotive excellence to be found anywhere.

Beat the clock. You have exactly four days to visit the 12 different sections of the 2010 SEMA Show. Do you have a wish list of exhibitors you want to meet with during the Show?

Celebrity Appearances at the 2010 SEMA Show. The following personalities are scheduled to appear at the 2010 SEMA Show.

The 2010 SEMA Show, to be held at the Las Vegas Convention Center November 2–5, provides thousands of opportunities for exhibitors and buyers to identify the latest technologies, trends, new products and ideas in an effort to increase revenue and remain ahead of the competition.

The 2010 SEMA Show is mere weeks away, but the Show organizers have been working diligently since the Las Vegas Convention Center’s doors closed last year to bring even more value to attendees. In addition to the traditional offerings—more than 1,800 exhibitors, 1,500 industry-changing product innovations and dazzling vehicle displays—this year’s SEMA Show boasts more than a dozen new or improved features.

The SEMA Show is all about innovation and creativity. For a taste of what’s coming at the 2010 event, check out the more than 100 new products previewed here.