Artificial intelligence (AI) solutions are making it ridiculously easy to auto-generate professional-looking marketing videos these days, complete with story lines, special effects, cool transitions, soundtracks and narration. Incredibly, some of these solutions enable users to auto-generate a marketing video in as little as 15 seconds by simply entering some marketing copy into the app and then allowing its AI to automatically pull together stock audio and video into a finished production.
One of the best ways to maximize your presence on LinkedIn (www.linkedin.com) is to publish a weekly or even daily newsletter on the social network. Pretty much the de facto online meeting place for business professionals across the world, LinkedIn is considered so influential that Microsoft lunged at the opportunity to buy the network for $26 billion in 2016.
Businesses looking to move to the cloud can ensure that their security is world class with a game plan developed by one of the leading nonprofits in the space: the Cloud Security Alliance.
Businesses concerned about the havoc online reviews can wreak on their fortunes can take heart: The latest crop of online-review software solutions enables you to establish a powerful command center to monitor and influence your company’s reputation online.
IT security pros are gearing up in earnest for the newest threat to corporate security: viruses, malware and similar cybersecurity attacks turbocharged with artificial intelligence (AI). The reason: Just as AI is remaking every other part of the digital world with applications that can think for themselves and grow smarter over time, the wonder technology is also being hijacked by hackers to imbue already dangerous cyber threats with machine intelligence and creativity.
While artificial intelligence (AI) is increasingly being applied on a massive scale to alter the very nature of how the world works, it turns out AI is also very good at making everyday drudgery disappear.
Content marketing—the use of intrinsically valuable articles, videos images and more as a way to market a company’s products and services—is still one of the most popular forms of advertising for 2017, according to a survey of 500 top advertisers titled “The State of Digital Advertising 2017” (www.clickz.com/reports/the-state-of-digital-advertising-2017).
With more than a billion users on YouTube now (according to the company’s statistic page at www.youtube.com/yt/press/statistics.html), upping your game on video marketing has never been more important.
Given that 61% of businesses reported that they’d been hit by ransomware in 2016 (https://cyber-edge.com/cdr), getting your act together on a backup plan for your systems and data has never been more imperative.
While many businesses are guilty of chasing the latest digital marketing craze, good old email marketing is still the killer app to beat when it comes to return on investment (ROI) for businesses. Indeed, a 2016 study released by marketing consulting firm Clutch found that email marketing still has the highest ROI of any marketing channel (https://clutch.co/marketing/email#survey).