Google is promising to double down on its policy to penalize poorly designed websites with lower rankings in search-engine returns with its next update which is rolling out this month. Websites that exhibit poor performance on mobile devices, use annoying pop-up ads, are tough to interact with or are plagued by similar shortcomings are going to be policed by the Google search engine.
Given the stubborn persistence of COVID-19, increasing numbers of firms are turning to teams software, which helps organize groups and enhances their communications, to ensure that their managers and staff can work virtually for the foreseeable future. Indeed, Google (a key player in teams software) has decided that nearly all of its 200,000 employees and contract employees will be working remotely through July 2021.
With increasing numbers of workers finding themselves working from home these days, businesses are keeping in touch with their staff with employee pulse surveys. Generally as easy to use as standard surveying software, these solutions often feature questionnaires designed by psychiatrists and psychologists that deeply probe employee sentiment and, ideally, lead to insights and changes that enhance a business’s overall performance.
With remote workers now a critical component of many businesses, managers and staff are increasingly turning to easy-to-use video meeting software to assemble quick get-togethers over the internet. The tools differ from more sophisticated teams collaboration software in that they generally focus primarily on gathering people together for video meetings and perhaps working with a few barebones collaboration tools.
Businesses are keenly aware that employees are looking for assurance that workplaces are safe from COVID-19 and are turning to new software apps designed to mitigate those fears. The apps offer businesses the ability to keep track of the health status of every employee and make quick moves, should a specific employee suddenly be stricken with the virus.
Amid the wide array of highly sophisticated digital tools marketers are using to increase profits, a surprise (and decidedly low-tech) alternative is scoring big gains for businesses: the simple podcast. Essentially a spin-off of an old-timey radio show that features a host and maybe a guest or two talking into a microphone, podcasts are currently the “next big thing” on the web, drawing millions of listeners to tens of thousands of shows.
One of the greatest strengths of writing-assistant software powered by artificial intelligence (AI) is that the packages go far beyond simply correcting spelling and making sure grammar is just right. In many ways, using such assistants is like getting a second opinion on everything you write from a good friend who happens to have a PhD in English from Harvard.
Given that personalization has become a dominant mantra among marketers these days, it’s no surprise that there are a number of solutions available that can significantly personalize a website for every visitor. Those services are able to pull off this personalization (which manifests in websites that can instantly change images, text, colors and more, based on who’s visiting) by amassing an ever-growing data profile on each of your customers and visitors.
Essentially, a “Usually Loads Slow” splash screen served up by Google would pretty much be the kiss of death to any website, encouraging a web surfer to move along to an alternative site with better performance.
“Email continues to be one of the strongest marketing tools available today,” said Cynthia Price, vice president of marketing for Litmus (www.litmus.com), an online email marketing service provider.