Given that remote work is expected to become a permanent component of business culture moving forward, you’ll want to be sure you’re using video meeting software that’s a perfect fit for your company.

Businesses looking to engage customers on social media without adding another expense to their marketing budgets are in luck: There are plenty of pro-grade social-media marketing tools you can use that are absolutely free—forever.

Businesses are discovering the hard way that websites forgetting to accommodate disabled people are targets for usability lawsuits. The great irony underscoring the trend is that scores of service providers can quickly analyze your website for a few hundred dollars and advise—point for point—how to safeguard it against such a lawsuit.

As the threat of ransomware reached new heights in 2021, many businesses have doubled down on their defense against the scourge—making sure they’ve done everything they can to avoid becoming its next victim. Indeed, successful ransomware attacks on key infrastructure and supply lines in the United States have proven so visceral this year that they’ve triggered an executive order from President Joe Biden, nudging all U.S. businesses to get serious about ransomware protection.

Businesses looking to quickly beef up the number of reviews that appear about them on the major review websites—as well as on their own digital properties—are in luck. There are currently dozens of service providers vying for a chance to significantly increase the number of positive reviews your business enjoys online.

While many businesses took a wait-and-see approach when Google released a major upgrade to its analytics software last fall—Google Analytics 4—now is a good time to begin experimenting with the latest version. The free software offers businesses a powerful way to analyze and improve on how visitors are interacting with their websites. It has been put through its paces since its release, and any kinks with the code appear to have been worked out.

Companies that rely on ad tech companies to post ads for their goods and services across the web will need a new plan in 2022, when support for that technology mostly disappears. Essentially, Google is warning businesses that its widely popular Chrome browser will no longer support the technology needed to make those ad placements—known as third-party cookies—beginning next year.

Businesses strangled by COVID-19 will soon be able to guarantee a relatively safe return to the workplace with digitized, highly verifiable vaccine passports that prove workers have been vaccinated against the virus. While the requirement for such vaccine certifications (or lack thereof) appears certain to trigger controversy in coming months, their emergence as tools of trust is a certainty.

Tweaking your website for higher rankings on search engines may seem daunting, but there is a slew of free tools you can use that make the job much easier. Sure, there’s a bit of jargon you may want to brush up on to get the most from these search-engine optimization (SEO) tools, but with just a bit of effort, these freebies should give you the ability to get at least some of your pages into the top 10 of Google search-engine returns.

Many businesses determined to reassure employees that their workplaces are safe are turning to sensing devices to ferret out fevers, verify that all employees are wearing masks or even make video recordings of employees who are sneezing or coughing.