As the automotive industry emerges from the economic downturn, it’s clear that the iconic American industry needs to spread its global wings to thrive again—and to help drive the U.S. economic recovery overall.
Ben Mizban is the president of T-Rex Grilles in Corona, California. The company has regularly participated in the SEMA Show New Products Showcase. Recently, Mizban offered his insight and advice on getting the most from the program
Retail stores should be well-organized and use clear, easily understood signage so that shoppers can find the products they are looking for while also being led to special offers and promotional items.
![SEMA News-September 2010-Business](/system/files/images/PROPLEDGE_FINAL_copy_2.jpg)
Companies that wish to extend their reach beyond U.S. borders can branch into emerging automotive markets that offer huge potential for increased sales. The keys to successful international ventures are careful research and reasonable expectations.
In traditional hobbyist terms, automotive restoration refers strictly to classic cars rebuilt using classic car parts. And while there remains a significant portion of the market for which that holds true, today’s restorations are just as likely to include an amalgam of modern running gear as well as comfort and safety systems combined with factory-spec knobs, moldings, panels and fabrics.
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The concepts aren’t totally new to the automotive world: Get a group of designers together, brainstorm a vehicle concept, noodle out the financing, then sell every unit the market will bear.