While most business people enjoy planning for success, preparing for disaster is equally crucial. Whether bracing to endure earthquakes, floods, hurricanes and tornadoes or man-made events, such as terrorism or other crimes, including physical and cyber attacks, every company should take steps to survive, recover and resume operations in the event of catastrophe. Basic preventative measures apply to any type of disaster or business interruption, but specific measures tailored to geographic or regional conditions should also be considered.
A new study commissioned by SEMA indicates that aftermarket products influence about a million new-vehicle sales each year. The automotive marketing research and consultancy firm AutoPacific collected and analyzed consumer data to quantify the effect that accessorization has on the sale of new vehicles. The resulting report, “Influence of Accessories on New-Vehicle Sales,” details the findings.
In the November 2010 issue of SEMA News, we discussed how SEMA-member companies might use auctions to find the perfect vehicle to feature in promotions and advertising. Such vehicles can provide value well beyond their material worth by helping customers realize long-held dreams. In some cases, however, the effectiveness of even the optimal vehicle eventually diminishes, whether because of changing styles, a new marketing direction or other factors.
SEMA News Classified Advertising - February 2011
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Tue, 02/01/2011 - 08:46
Marketplace, Service Center & Manufactures' Representatives Roster
In a panel-style discussion, SEMA's Council leaders talk about what's on their radar for the coming year.
The Wally Parks NHRA Museum in Pomona, California, celebrates the cars, and guitars, of icons including Jeff Beck, Eric Clapton, Michael Anthony and Eddie Van Halen in a new exhibit. SEMA News covers the exciting premiere.
Electronic cataloging and inventory controls have revolutionized the way business partners communicate with one another and how they provide information to consumers.
SEMA's Business Technology Committee Chairman, Bob Moore, spends a few minutes with SEMA News in a Q&A about technology, data and why SEMA companies must embrace both.
Get all of your high-performance, race, truck, powersports, street-rod, restoration, marine and stock replacement parts needs fulfilled...
Many SEMA-member companies use collector cars and exotics for promotional purposes, a fact that is borne out year after year at the SEMA Show.