The automotive car-care and restyling segments of the specialty-equipment industry have been benefiting from opportunities ranging from color-change vinyl wraps, instant-healing paint protection film, virtually clear IR tint, ceramic coatings, detail sprays and orbital polishing technology. However, companies have had to adapt to the new environment that includes social distancing, and requires adapting marketing and communications. Challenges include trying to reach new customers and evolving to meet car dealership processes in a digital form. The following pages highlight many of the new restyling and car-care products that were showcased at the 2019 SEMA Show.
Since the Great Recession, the restyling market has seen steady growth, according to the “2016 SEMA Market Report,” and annual retail sales in the segment are now more than $5.22 billion.
The Collision Repair and Refinish category of the 2015 New Products Showcase featured 125 product entries, up 44% from the 2014 Show.