SEMA News—July 2020

NEW PRODUCTS

By Chad Simon

Restyling & Car Care Accessories

A Collection of Innovative Designs Found at the 2019 SEMA Show

The automotive car-care and restyling segments of the specialty-equipment industry have been benefiting from opportunities ranging from color-change vinyl wraps, instant-healing paint protection film, virtually clear IR tint, ceramic coatings, detail sprays and orbital polishing technology. However, companies have had to adapt to the new environment that includes social distancing, and requires adapting marketing and communications. Challenges include trying to reach new customers and evolving to meet car dealership processes in a digital form. The following pages highlight many of the new restyling and car-care products that were showcased at the 2019 SEMA Show.


“The car restyling industry has never been bigger or better. Customization is on top of every car enthusiast’s list of modifications. In our segment (vehicle wraps), we experience year-over-year growth within the industry and we don’t see it slowing anytime soon. Never before has it been easier and faster to change the look of your vehicle at a fraction of the cost of traditional paint.

Mutoh is still open for business supporting our customers and resellers, although 90% of our staff is working remotely from home practicing social distancing. The other 10% is our warehouse and shipping team members.

The biggest challenge we are facing is reaching new customers. Obviously a lot of businesses are slow right now, and making a large purchase is probably something many are hesitant to do. We are still shipping a lot of consumables to our customer base, and we are responding by keeping in contact with them, offering technical support, specials on equipment and parts and providing free webinar training.”—Ryan Arakaki, Product Marketing and Training Manager, Mutoh


“The automotive car care and restyling industry is growing faster than any other due to technological advancements within the automotive industry, ranging from color change vinyl wraps, instant-healing paint-protection film, virtually clear IR tint and ceramic coatings.

Vehicle modifications used to primarily consist of stereo upgrades and wheel changes. However, over the past five years, the appearance restyling industry is finding that vehicle owners are spending an exorbitant amount of money on these new services, which has led to massive market growth. With the power of social media, marketing and content creation, there is no telling where this industry could be headed over the next five years.” —Peter Diebitsch, CEO, Ceramic Pro

 


“We are in pivotal times, not just for manufacturers, but also for our restyling/wholesale/distributor partners. As car dealerships have been forced to evolve their selling patterns to accommodate the current situation, so have our customers. Pre COVID-19, restylers had much success in pre-loading for best presentation.

However, now that dealerships are relying heavily on their business development center to capture sales, our restyling customers now must adapt their processes to a very new ‘digital age’ of accessory presentation. It will be crucial for all businesses in the automotive industry to evaluate their business model to ensure it will survive this ‘new world’ that we now live in.”—Colby McLaughlin,  President, Trim Illusion Inc.

 


“The appearance chemical industry has never been more competitive. There are new, legitimate technologies being incorporated into products that have existed for many years. The integration of SiO2 chemistry into easy-to-use products, such as detail sprays, has had a profound effect by incorporating a protective element that extends the time between washes, while making the care of one’s paint easier and better. I also think this is a time of advancement in orbital polishing technology, where consumers are empowered to take control of their own advanced paint care, picking up a professional-grade tool and doing it themselves. Caring for your car is easier and safer than ever before.

During the COVID-19 situation, we have been able to remain open in both our Washington state and Indiana facilities. The majority of our office workers are remote, as are most companies.”—Nick Griot, Executive Vice President, Brand and Product Development, Griot’s Garage

 


View all of the Restyling & Care Car products featured in the 2019 SEMA Show New Products Showcase

Adam’s Polishes—B&B Blending
Air Cannon

866-965-0400
www.adamspolishes.com
PN: AP-AC-001

Adam’s Air Cannon is a new, dual-motor, forced-air dryer, ideal for drying an entire vehicle in a safe and efficient manner. This product cuts drying time significantly and allows for quieter operation. Adam’s Air Cannon delivers heated air in less than 30 seconds. The expanding and retracting hose takes up less space than with conventional air dryers.

 


Adam’s Polishes—B&B Blending
Ceramic Black Trim Restorer

866-965-0400
www.adamspolishes.com
PN: AP-CBTR-1

Adam’s Ceramic Black Trim Restorer is a product designed to be a one-step process. With Adam’s Ceramic Black Trim Restorer, users are restoring and adding pigmentation back into faded, oxidized trim while adding ceramic-based protection in a single step.

 


Adam’s Polishes—B&B Blending
Ceramic Glass Coating Windshield Kit

866-965-0400
www.adamspolishes.com
PN: AP-CGC-001

Adam’s Ceramic Glass Coating puts a professional-grade product in the hands of everyday consumers. It is a two-part ceramic coating system that is only for use on glass surfaces. This carefully applied system ensures the slickest finish and self-cleaning results when applied to contaminant-free, clean glass.


Adam’s Polishes—B&B Blending
Ceramic Coating Wax

866-965-0400
www.adamspolishes.com
PN: AP-CCW

Adam’s Ceramic Coating Wax is packed with a ceramic coating in paste wax form. This new blend has a unique formulation of gloss agents and SiO2 content to allow for effective bonding and easy removal while leaving the finish with extremely hydrophobic results. Use this product as a standalone coating or top the current protection.


Adam’s Polishes—B&B Blending
Cordless Swirl Killer 9mm Micro

866-965-0400
www.adamspolishes.com
PN: AP-SKM

Adam’s Polishes says that its Cordless Swirl Killer 9MM Micro is the perfect companion to its other polisher offerings while being specially designed to be economical and provide detailing freedom. This compact and wireless polishing tool allows a detailer to achieve a flawless finish without worrying about finding the nearest wall outlet or an extension cord.


Adam’s Polishes—B&B Blending
Swirl Killer 15mm SK-Pro

866-965-0400
www.adamspolishes.com
PN: AP-SKP

Adam’s Swirl Killer SK-Pro is a new, fully engineered polishing machine developed from the ground up specifically for Adam’s and its customers. This new machine boasts a higher wattage, more rpm, and an LED light built into the polisher while remaining low vibration and with many ergonomic functions to keep it comfortable for use.


Adam’s Polishes—B&B Blending
Ceramic Paint Coating With UV Glow Technology

866-965-0400
www.adamspolishes.com
PN: AP-CPC-UV

Adam’s Ceramic Paint Coating utilizes a patent-pending UV tracer technology to allow this newest formulation to glow under UV light. The UV tracer technology provides a
visibly stark contrast with the coated surface and demonstrates the coating’s whereabouts throughout application. The UV tracer is completely invisible until exposed to UV light.


Adam’s Polishes—B&B Blending
Ceramic Trim & Headlight Coating Wipes

866-965-0400
www.adamspolishes.com
PN: AP-CTW-001

Adam’s Ceramic Trim & Headlight Coating Wipes are an innovative delivery method of applying ceramic protection to trim surfaces. This product is presaturated, providing a layer of ceramic protection over trim and headlight surfaces. Adam’s Polishes is now able to implement the effectiveness of a ceramic coating into the simplicity of a wipe.


Adam’s Polishes—B&B Blending
Mega Foam

866-965-0400
www.adamspolishes.com
PN: AP-MF-16

Adam’s Mega Foam is a heavily concentrated formulation that provides the highest amount of suds and foam while avoiding water spots or sunspots. By creating maximum suds, it provides a thick pillow of wet lubrication that sits between the wash mitt and the paint. This ultra-slick foam significantly removes unwanted or left-behind dirt or grime.


Adam’s Polishes—B&B Blending
Polish: Step 2

866-965-0400
www.adamspolishes.com
PN: AP-SP-16

Adam’s Polish: Step 2 is the second step in a new two-part polishing system. The water-based formulation features a diminishing blend of alumina oxides and polishing agents to cut light swirls and enhance the gloss in the finish. This formulation cycles down to a swirl- and mar-free finish with zero haze.

 


Adam’s Polishes—B&B Blending
Compound: Step 1

866-965-0400
www.adamspolishes.com
PN: AP-SP-16

Adam’s Compound: Step 1 is part of a new two-step system and is an effective tool for removing heavy stains, swirl marks, buffer halos and heavy imperfections from a clearcoat. By spraying the product into the pad, the user is both priming the pad before polishing and using a minuscule amount instead of over-applying product to the pads.


Adam’s Polishes—B&B Blending
Wheel & Tire Cleaner

866-965-0400
www.adamspolishes.com
PN: AP-WTC-16

Adam’s Wheel & Tire Cleaner effectively loosens contaminants on wheels and tires while leaving the surface completely bare and ready for dressing. This non-acid formula allows users to clean tire surfaces of old, caked-on tire dressings while being able to use the same product on wheel surfaces to clean off brake dust with ease.


Adam’s Polishes—B&B Blending
Hybrid Polymer Spray Sealant

303-289-6320
www.bbblending.com
PN: HSS367-01-002/16

Hybrid Polymer is a spray sealant that boasts an organic-inorganic composite polymer system. This highly versatile formulation applies carnauba wax emulsion along with silica film-forming resins and synthetic waxes—the best of both types of protection. Hybrid Polymer Spray Sealant can be applied in a variety of ways—wet or dry and spray or wipe.


Adam’s Polishes—B&B Blending
Impressive Compound

303-289-6320
www.bbblending.com
PN: UCP503-01-002/16

Impressive is a hyper cutting compound that finishes so expertly that it can be used as a one-step compound. This cost-effective formulation performs exceptionally on all types of pads using rotary or DA, correcting defects up to 1200 grit and finer. Impressive is body-shop safe, containing no traces of silicones, and is VOC- and REACH-compliant.


Adam’s Polishes—B&B Blending
Convergent Three-in-One (Cut, Polish and Wax)

303-289-6320
www.bbblending.com
PN: CNV367-01-002/16

Convergent is a modern silica-polish that compounds, polishes and waxes in a single step. Convergent contains a dual abrasive system that diminishes while polishing to rapidly remove scratches, swirls and other defects. This polish also contains silica film-forming resins and synthetic waxes to provide a durable layer of protection.


Adam’s Polishes—B&B Blending
Jade Clear-Glass Coating Kit

303-289-6320
www.bbblending.com
PN: JCC500-10-011

Jade Clear-Glass ceramic coating kit is a proprietary two-step glass coating system that applies semi-permanent ceramic coating protection to glass substrates. Application of this coating system garners highly hydrophobic and self-cleaning glass where water will repel at speeds as low as 30 mph. The coating applied will last a minimum of one year.


Adam’s Polishes—B&B Blending
Jade Quartz 9H Ceramic Coating Sealed Wipe

303-289-6320
www.bbblending.com
PN: JCC500-03-010

Jade Quartz 9H ceramic coating wipe is a premoistened, sealed towelette that allows for the application of a ceramic coating in a convenient, single-use wipe with no mess and no fuss. The premium wipes are available in a wide range of formulations, ranging from Jade Metal and Jade Trim & Headlight to Jade Ice or Ice Lite for paint and wheels.


Adam’s Polishes—B&B Blending
DA Correction Compound

303-289-6320
www.bbblending.com
PN: DAC500-01-002/16

DA Correction is a compound that uses a dual abrasive technology to generate a very broad polishing action into a one-step system. This formulation was engineered for those who love to use a DA and boasts an optimized solvency for ideal lubrication and effortless wipe down. DA Correction is body-shop safe as well as VOC and REACH compliant.


Aero Detail Products
Aero Shield Flight Line

800-337-9274
www.aerodetailproducts.com

A recyclable aluminum pouch and bottle stand alongside a recyclable black box with a drawer opening to reveal a mirror-finish glass bottle, a matching applicator, Aero’s signature foam block with applicator towels, and a user guide—all with matching labels.

 


All-Fit Automotive
Lip Kit

619-500-3669
www.allfitautomotive.com
PN: LIPKIT

The All-Fit Lip Kit is a universal-fitting lip splitter known for its extreme durability and versatility. Built to withstand damage from curbs and scrapes while giving any vehicle a lowered, aggressive look, this product is not vehicle-specific and offers many years of scrape protection. Stand out while protecting an investment.

 


Adam’s Polishes—B&B Blending
Silica Waterless Wash and Wax Detailer

303-289-6320
www.bbblending.com
PN: SWW473-01-002/16

Silica Waterless Wash combines the effects of a rinse-free detailer and the durable protection of SiO2 technology. This formulation is a hybrid of a paint sealant and a waterless wash combined, yet it remains absolutely effortless to use. It is highly slick, incredibly glossy and extremely cost-effective. This product is a must-have in any arsenal.


Air Design
Jeep Front Bumper Guard

760-435-0095
www.airdesignusa.com
PN: JE05A31

Jeep bumper replacement dramatically reduces weight at the front. Manufactured with Air Design’s exclusive composite Aerospace-F1 Technology. No need to overhaul the suspension to compensate for extra weight. Synthetic reinforced construction never rusts. Superior aerodynamics and structural strength.

 


Aero Detail Products
Aero Shield Diamond Finish Line

800-337-9274
www.aerodetailproducts.com

A logoed low-profile black box with a drawer slides open to reveal a sleek, mirrored-glass bottle, a matching applicator, Aero’s signature foam block applicator with suede microfiber applicator towels, and a quad-fold user guide.

 

 


Aero Detail Products
Aero Shield Envy

800-337-9274
www.aerodetailproducts.com

A logoed low-profile black box with a drawer slides open to reveal a sleek, mirrored-glass bottle, a matching applicator, Aero’s signature foam block applicator with suede microfiber applicator towels, and a quad-fold user guide.

 

 


Air Design
Jeep High-Top Flat Fender Flares

760-435-0095
www.airdesignusa.com
PN: JE05A15

Made of the most advanced flexible heavy-duty engineering materials. UTV racing-inspired design. Significantly improves articulation and clearance with or without lift kits. SuperBolt technology. No-drill installation. Uses factory mounting points. Advanced, custom-designed inner fender liners come included with Air Design’s fender flares.


All-Fit Automotive
Rim Trim

619-500-3669
www.allfitautomotive.com
PN: RIMTRIM

All-Fit Rim Trim is an affordable way to make wheels pop. This patent-pending design serves as an initial defense layer for curb rash and can also help hide existing curb rash. Applies in minutes without removing the tires and does not damage the rim when removed.

 


AnzoUSA
‘18–’19 Ford F-150 LED Projector Headlight

909-590-8618
www.anzousa.com
PN: 111400

A ’18–’19 Ford F-150 full LED projector plank-style switchback headlight.

 

 


Biocide Systems
Auto Shocker ClO2 Odor Eliminator

877-792-4624
www.autoshocker.com
PN: 3213

ClO2 is a gas that can penetrate deeper and more effectively than other non-gas products. ClO2 molecules are attracted to negatively charged odor molecules like a magnet to iron, so it literally seeks them out and destroys them like a smart bomb. Guaranteed or money back.


All-Fit Automotive
Fender Flare Wedge Trim/Gasket

619-500-3669
www.allfitautomotive.com
PN: WEDGETRIM

This custom-designed and thinned-out T-version fender flare wedge trim is installed between an aftermarket fender flare and the fender itself to seal the flare. Made in the U.S.A. and includes preapplied 3M tape.

 


AutoMeter
2-in. Rollcage Gauge Mount

866-248-6356
www.autometer.com
PN: 48012

Limited space doesn’t have to mean limited visibility on what’s going on in a vehicle or a UTV. A 2-in. rollcage gauge mount is the perfect solution for those looking for a place to mount a 21/16-in. gauge in cramped, rollcage-equipped vehicles and UTVs.


Avery Dennison
Supreme Wrapping Film in New Colors

440-321-9825
www.graphics.averydennison.com

Reminiscent of natural coastal elements, the newest Avery Dennison Supreme Wrapping Film colors represent everything from a stunning sunset to a rocky shore. Introducing the 2019 Coastal Collection—a combination of satin, gloss and matte metallic finishes. The same great, reliable performance of Supreme Wrapping Film in five new colors.


Biocide Systems
RV Shocker ClO2 Odor Eliminator

877-792-4624
www.biocidesystems.com
PN: 3244

ClO2 is a gas that can penetrate deeper and more effectively than other non-gas products. ClO2 molecules are attracted to negatively charged odor molecules like a magnet to iron, so it literally seeks them out and destroys them like a smart bomb. Guaranteed or money back.


Amsoil Inc.
Upper Cylinder Lubricant

715-392-7101
www.amsoil.com
PN: UCLCN

Premium gasoline additive delivers more lubricity than the competition while battling ethanol-related corrosion. Designed for use with every tank of fuel.

 

 

 

 


Bishop Innovations
Hozeez Retail Display Box

781-264-5698
www.bishopinnovations.com

The Hozeez retail display box allows for convenient countertop or shelf display of three pairs of Hozeez. It has attractive and descriptive eye-catching point-of-sale advertising with application photos. The display box is included free in bulk cases of Hozeez. The retailer replenishes the display box from the bulk case inventory as product sells.

 


BuffPro
Polish & Protect Kit

800-699-4160
www.buffpro.com
PN: 80018006

BuffPro Polish & Protect kit polishes and protects a vehicle in one easy step. The kit includes one buffer axial/drum-style polisher, one polishing wool pad, and one 32-oz. bottle of all-in-one polishing compound with Nano Seal protection.


Car Mate USA/Razo
RA64 Carbon Dark Chrome 200G Weighted Shift Knob

310-533-1647
www.razo-usa.com
PN: RA64

This unique shift knob uses the genuine carbon fiber for superior durability. The product can be adjusted to 3 different heights for satisfying each individual’s driving preference and comfort to fit their driving style.

 

 

 


The Bracketeer
Universal Car Fire-Extinguisher Bracket

949-283-0738
www.thebracketeer.com
PN: UFEB1317/D

The Bracketeer universal car fire-extinguisher bracket provides a quick and secure solution to mount a fire extinguisher in most modern and classic pickups, vans and sport utilities. Compatible with Citroën, Chevrolet, Ford, GMC, Holden, Mercedes-Benz, Nissan, Ram, Renault, Toyota, Volkswagen and more. Installs in less than 15 min. without drilling.


California Dream/Restylers’ Choice
WrapGate

800-733-3316
www.restylerschoice.com
PN: RAZ-WG-150PRM

WrapGate covers the emblems, body lines and indented logos of the ’15–’20 F-150, providing a smooth, uninterrupted surface perfect for wrapping or lettering. WrapGate is available in a primed finish that can be painted to match or wrapped in any standard wrap film. The company can also prepaint in any factory color for a small up charge.


Car Mate USA/Razo
RA66 Carbon Dark Chrome 400G Weighted Shift Knob

310-533-1647
www.razo-usa.com
PN: RA66

This uniquely weighted shift knob uses genuine carbon fiber for superior durability. The product can be adjusted to three different heights for satisfying each individual’s driving preference and comfort to fit their driving style.

 

 


Braun Automotive
18-in. Power Woolie

800-645-4111
www.braunautomotive.brush.com
PN: PWRK18X

The wildly popular Power Woolie just got better with several new sizes, including a new 18-in. version. It’s sized to reach deep into wheel barrels and is said to be the most durable cleaning and polishing brush on the market. Can be used with anything from a fine polishing compound to caustic cleaning solutions. This brush is tough.


Car Mate USA/Razo
RA24 Aluminum Round 140G Weighted Shift Knob

310-533-1647
www.razo-usa.com
PN: RA24

This uniquely rounded shift knob provides comfort to the driver’s palm. This product is manufactured through the process of high-quality die casting.

 

 


CarCapsule USA
CF1 ShowCase

219-945-9493
www.carcapsule.com
PN: CF1

Carbon-fiber-look ShowCase. HD PVC 70mm, drive-in/drive-out access. High-power 190-cfm fan and washable charcoal filter keep dust, dirt and insects out while maintaining a pristine environment inside the Showcase for years to come. Customizable LED lights fastened by integrated Velcro strips. IntelliCharge battery backup system.

 


CFR Performance
Black Pearl Black-Chrome Edition Dress-Up Kit

909-947-7888
www.cfrperformance.com
PN: HZ-4399-BC-KIT

The new Black Pearl black-chrome edition is bringing back an old-school favorite. The richness of chrome and black together.

 


CarCapsule USA
Dual-Fan IntelliCharge

219-945-9493
www.carcapsule.com
PN: POWERDB2

Dual-bank battery charger with dual leads for use on outdoor CarCapsule products. Charges battery as well as a battery backup for the dual-fan panel used to inflate and circulate the air for the outdoor CarCapsule. IntelliCharge powers the fan panel up to 40 hours, depending on battery size. Automatic shut-off saves needed cranking power.

 


Chemical Guys
HydroSlick Ceramic Coating HyperWax

866-822-3670
www.chemicalguys.com
PN: WAC22916

HydroSlick is a true ceramic coating that provides unmatched protection, brilliant shine and optical clarity in an easy-to-apply ceramic gel. HydroSlick uses the latest in SiO2 gel-suspension technology to totally reengineer the makeup of a ceramic coating and reinvent it as an extremely user-friendly and durable coating that anyone can apply.


View all of the Restyling & Care Car products featured in the 2019 SEMA Show New Products Showcase

 

 

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