Every year, buyers flock to the SEMA Show for what is a virtual playground of the best and latest in new products and technology.

About seven or eight months ago, a successful retail chain with a 20-year, 10-location brick-and-mortar history decided that it was time it competed on the web with a full e-commerce solution.

The list contained below should be used as a very basic litmus test as to the usefulness of your electronic product information.

Just because a company has a highly detailed Excel spreadsheet that provides two dozen fields jammed with product data doesn’t mean that it has good data.