Customer service is not a strategy, it’s a way of life. That’s the key sentiment delivered by Robert Spector, author of The Nordstrom Way, during the recent SEMA Webinar, “The Nordstrom Way to Customer Service.
SEMA member programs and services can help
you save money and make smarter business decisions. Learn how during this upcoming webinar.
The next SEMA webinar, “Basics of Website Design and Content,” will
provide you with a basic yet thorough overview behind the fundamentals
of good website design and content that produces sales.
SEMA Show manager Chuck Schwartz offers 25 tips that will help exhibitors save money and prepare for the 2009 SEMA Show.
Take one hour on Thursday, September 17, to participate in the SEMA
webinar, “Major Determinants of U.S. Automotive Demand: Factors Driving
the U.S. Automotive Market.” This is your chance to learn more about
the major economic drivers of the U.S. automotive market and their
potential impact on the specialty-equipment industry.
The automotive industry has shifted for good. “Get used to the changing, the fluctuation, fragmenting markets, more niches, smaller and smaller model runs, more vehicles on fewer platforms. Those are all part of our future,” said John Waraniak SEMA Vice President of Vehicle Technology John Waraniak during a recent SEMA webinar.
However, with the shift, Waraniak feels that real opportunities have emerged, and specialty-equipment companies are poised to reap the benefits of change. “That’s where you as innovators and entrepreneurial companies thrive. You can bring [products] to market much faster; your product lifecycles are two to three times faster than the OEM side of the industry," he said.
Take one hour on Monday, September 17, to participate in the SEMA webinar, “Major Determinants of U.S. Automotive Demand: Factors Driving
the U.S. Automotive Market.” This is your chance to learn more about
the major economic drivers of the U.S. automotive market and their
potential impact on the specialty-equipment industry.
Customer loyalty is fundamental to the success of your company.
Without it, expenses can go up, profits go down, morale suffers and
your company is at risk.
You’re only as good as the tools you use. Internet marketing expert
Brian Offenberger goes under the hood showing you the “tools” for
success with online sales.
John Waraniak, SEMA vice president of vehicle technology, presented the
webinar, “Don’t Waste This Crisis: Paralyze or Energize, the Choice Is
Yours,” to outline solutions for the opportunities and challenges
presented by the current economy and the adaptation and development of
new and emerging technologies.