Your website is the “online face” of your company. Customers and potential customers visit your site daily. Are they finding the information they need? How is your site performing and what can you do right now to make improvements?

One of the five biggest mistakes that companies make when advertising on the web is sending traffic generated from an ad directly to the homepage. Matt Bailey, president of Site Logic Marketing, provided this tip in many others through the SEMA webinar “10 Search Engine Tips That Will Increase Your Online Business Now.” Part of Bailey's presentation was centered around the use of Pay-Per-Click advertising and the Google Adwords system.

Blogs (shorthand for “weblogs”) have revolutionized commerce. They allow companies to directly address current customers while developing new business, explaining product benefits and answering customer questions.

Blogs (shorthand for “weblogs”) have revolutionized commerce. They allow companies to directly address current customers while developing new business, explaining product benefits and answering customer questions.

No one can afford to lose sales, but many companies miss out on profitability by not following one simple procedure: ensuring that they offer customers complete and informative product information. Properly presented product data can boost a company’s image, increase sales, lower product return rates and improve product exposure.

Luanne Brown, president and CEO of eTool Developers, provided a roadmap on how to select the ideal web designer during the SEMA webinar presentation, "How to Select and Prepare for a Web Designer." The process that Brown outlined concentrates on two main facets: preparing for a web designer by conducting thorough research of a company's needs and selecting a designer based on building a team best suited to meet the needs identified. Access the entire presentation here.

High-potential employees can become high-performance assets. All it takes is active support, encouragement and feedback—a process known as mentoring. Learn how to unlock the talents of your employees in a free SEMA webinar to be held on Thursday, July 15, at 10:00 a.m. (PDT).

Most experts agree that the economy is beginning to recover and many businesses are poised to take advantage of growth opportunities through hiring, expansion or infrastructure investments. So, how will your company finance its growth and increase its market reach?

The goal of any business website is to generate more visitors for more sales more often. Search engines are the most frequent drivers of these potential customers, and search-engine optimization is a crucial piece of online marketing. Now you can use the newest SEMA webinar to learn 10 tips about search engines that will boost your site’s traffic today!

Your website is the face of your company for millions of Internet users, so design and functionality can make or break your web enterprise. A knowledgeable web designer can help lead customers to your site and make it easy for them to find your products. Learn how to choose the ideal team by tuning in to SEMA’s exclusive new webinar: “How to Select and Prepare for a Web Designer.”