Here are just some of the racing and performance products that debuted at the 2009 SEMA Show.

Performance enthusiasts are never satisfied. Engineers, retailers and shade-tree mechanics all want more.

The automotive specialty-equipment industry was born in the racing and performance segment. In fact, the original name of SEMA, now the Specialty Equipment Market Association, was the Speed Equipment Manufacturer’s Association.

A properly executed catalog is more than just a list of products accompanied by pretty pictures.

A U.S. release date of August 2009 is expected for this coupe cruiser.

In its earliest days, the automotive specialty-equipment industry was dominated by men.

Yesterday, when I unlocked the door to my store, there was a line of people waiting.

The list contained below should be used as a very basic litmus test as to the usefulness of your electronic product information.

Just because a company has a highly detailed Excel spreadsheet that provides two dozen fields jammed with product data doesn’t mean that it has good data.

Agri-Cover announces the release of the all-new Autolock electric tarp system.