Gary Vigil: One of the ways SEMA tries to fulfill its mission of helping its members’ businesses succeed and prosper is to produce the industry’s leading trade show.

SEMA announced a new program that will make it easier and more affordable than ever for Southern California buyers.

Enthusiasts and car lovers throughout the world look to the SEMA Show for flashy cars and custom vehicles, but the automotive accessories industry relies heavily on the annual event for conducting business.