SEMA News - August 2009

Enthusiasts and car lovers throughout the world look to the SEMA Show for flashy cars and custom vehicles, but the automotive accessories industry relies heavily on the annual event for conducting business. As the world’s largest industry gathering for the automotive business community, the SEMA Show is invaluable for making new business contacts, strengthening existing relationships and discovering new products and hot trends in the marketplace.

SEMA has launched an unprecedented number of promotions to help both exhibitors and buyers get the most out of the 2009 SEMA Show. Never before have such programs been offered, making it possible for exhibitors to extend the terms of their payments, earn bonus seniority points, receive at least 1,000 qualified leads before the Show even opens, and reserve a hotel room for as low as $41 per night. Many of these promotions are doing more than enticing exhibitors and buyers to participate in the annual event; they are capturing the attention of the media.

This month’s Required Reading showcases just a few of the many articles highlighting the SEMA Show promotions being offered to Show exhibitors to make SEMA Show 2009 a huge success. To learn about all the specials and ensure that you benefit from everything that’s available, we recommend visiting the SEMA Show website.

SEMA Show Organizers Cater to Exhibitors SEMA Show promotions made headlines in the trade magazine, Modern Tire Dealer. The publication printed a general recap of the programs available to exhibitors in its May 14 issue.
SEMA Ups the Ante to Draw Exhibitors Tire Review, a key publication in the tire-replacement industry, reported on several of the SEMA Show promotions, noting that “…SEMA is putting on a full-court press to attract exhibitors and attendees.” Here’s one of several of the articles highlighting the unique campaigns.
Leading Buyers to Attend 2009 SEMA Show Not just buyers but quality buyers—that’s what media sources are reporting about the 2009 SEMA Show. In fact, Aftermarket News reported that several thousand registered in April, and the publication listed some of the industry’s biggest names among the group. The daily electronic newsletter, which regularly reports on SEMA Show developments, can be read online.
SEMA to Offer Leads Guarantee Program for Show Exhibitors turn to trade shows for many reasons, but the most important reason is typically to connect with buyers. This publication, which covers the trade-show industry, reported on SEMA’s guaranteed-leads program, a new and innovative promotion designed to instill confidence in the SEMA Show’s ability to deliver results.
SEMA and AAPEX Groups Develop Exhibitor-Buyer Matchmaking to Enhance Show Investment The Greensheet is another of the many magazines that reported on the exhibitor-buyer matchmaking program designed to give both parties a “more managed experience” at the Show. This program helps give registered buyers and exhibitors a means to a more personalized connection prior to the Show so that customized contacts can be made. The article highlighted the matchmaking program and how it helps exhibitors when it comes time for post-Show follow-up.