The hot-rod market—the granddaddy of the automotive specialty-equipment industry—has seen some significant changes over the last few years based on both demographic and economic factors. The desire for modern amenities and advanced technology has increased with the aging of the Baby Boom generation. Styles and equipment have evolved to match those desires. From air suspension to classic gauges fitted with modern movements, and from keyless ignition to drive-by-wire throttle controls, the hot-rod world is keeping pace with developments in the rest of the automotive universe.

Changing the look and feel of a vehicle instantly, wheels and wheel accessories remain extremely popular with buyers and enthusiasts. In fact, for the 2010 SEMA Show a total of 17,839 buyers noted a specific interest in wheels, hubcaps and related accessories on their registration questionnaire. More than 140 exhibitors were on hand to satisfy their curiosity, exhibiting in a new Show section dedicated exclusively to wheels and related accessories.

The seventh annual Global Media Awards program found 150 companies being recognized by an international panel of automotive journalists at the 2010 SEMA Show. Twenty-four of the top automotive journalists hailing from 15 important world markets for specialty products rolled up their sleeves, and each selected 10 products from the New Products Showcase that they thought would most appeal to consumers in their home markets.

This issue of SEMA News continues our tradition of highlighting the great new products our manufacturers unleashed at the SEMA Show. Through SEMA News, the SEMA website and a variety of other media outlets, we amplify and carry forward one of the Show’s primary value propositions: creating high-level awareness for the industry’s innovative and trendsetting new products.

It has been said that a rising tide lifts all boats. Well, the industry was buoyed appreciably in November at the 2010 SEMA Show, and I’d like to thank all who participated in once again delivering the industry’s most valuable annual business gathering.

At the 2010 SEMA Show there were more than 2,000 new products submitted for consideration in the New Products Showcase—shattering all previous records. Presented in 15 categories, the New Product Awards highlight the industry’s innovation and represent the first of many accolades for the winners.

Whether it’s navigation, video entertainment, gaming, Internet connectivity or all of the above—the best place for customers to design their mobile-electronics shrine is by visiting a local retailer.