Although cyber threats on Fortune 500 companies make headlines, victims come in all shapes and sizes. Ponemon Institute, a Michigan-based research center dedicated to research on privacy, data protection and information security, found that 51% of surveyed CEOs reported experiencing a data breach not just daily but hourly.
With most leading businesses devoting more time to content marketing, ensuring that your content is optimized for search engines is critical.
Here are some suggested steps to take if your data and computer system are breached.
Businesses are scoring more sales online by programming their websites to serve up custom marketing content based on who happens to be visiting them at any given time.
At its core, content marketing focuses on creative content that goes beyond the traditional sales messages commonly used by marketers.
Think about it. More than 80% of adults use the Internet or e-mail at least occasionally. According to the latest Pew research, 71% of Internet users are on Facebook, and 70% of those engage with the site daily. Any way you slice it, that’s a whole lotta communication going on! Add to that the massive growth that sites such as Instagram (now bigger than Twitter), Snapchat and others continue to show, and it’s a safe bet that they will continue to be favorite ways for users to stay in touch with their ever-growing world.
So what does this have to do with your brand? While a bit dated (2012), the latest stat we could find on the subject says that 71% of social-media users said they are more likely to make a purchase based on...
Businesses looking for a quick fix to the increasingly vexing challenge of getting their web presence to look good on all screen sizes—including smartphones, tablets and desktop PCs—may want to turn to YouTube.
Many early adopters have been disappointed with Microsoft Windows 8's new interface, sighting clunky and inefficient operation when compared to traditional desktops. The bottom line: Windows 8 may not be fit for your business.
While Facebook’s new look has left many businesses in a scramble, migrating to the new, mandatory change need not be accompanied by gnashing of teeth. Armed with insights from web marketing experts, companies will be able to cruise through the upgrade—and perhaps dust a competitor or two—unfazed.
In the most fundamental terms, the Great Facebook Migration of 2012 represents a move by the digital hangout to standardize the look and feel of every Business Page on its network. Essentially, Facebook wants every business on its site to be able to express what’s happening with its brand right now—as well as the heritage behind that brand—all on a single page.
Marketers looking to get a handle on social media as a promotional tool have found an easy solution: Integrate the medium into existing e-mail marketing programs. The pioneers of this method say that a little creative contact with current and potential customers on social networks, such as Facebook, Myspace and Twitter, can add new muscle to tried-and-true e-mail.
