With most leading businesses devoting more time to content marketing these days—the publishing of articles, videos, images and more to reinforce brand image—it’s more important than ever to ensure that content is optimized for search engines.
Scores of articles have surfaced lately emphasizing the fact that unearthing substantial, quality content on the web has become the number-one goal of the Google search engine—perhaps to the detriment of traditional search-engine optimization (SEO). But the fact remains that if you spend just a bit of time making sure you’re using the right keywords, the best web design and the proper image tags, your excellent content will appear even higher in search-engine returns. And you’ll be giving your company a decided advantage.
https://www.sema.org/sema-news/2016/12/content-marketing