This 2009 Ford F-150 Super Crew 4X4, customized by SEMA-member companies and auctioned via eBay, raised more than $30,000 for children's charities Childhelp and Victory Junction Gang Camp.

NHRA announces Full Throttle TV schedule; K&N to sponsor Horsepower Challenge through 2012; upcoming race-event details; and more.

RTM Productions, producers of the PowerBlock television series, now plans to offer its programming for the new Apple iPad. Comprised of HorsePower TV, MuscleCar, Trucks! & Xtreme 4x4, the PowerBlock group of shows airs weekends on Spike TV.

View photos of more than 1,400 display vehicles from the 2009 SEMA Show on the newly revamped EnjoyTheDrive.com website. You can now search vehicles by automaker, make, model and year.

There was a full house during the Street Performance Council (SPC) annual mixer at the 2009 SEMA Show. The evening provided great networking opportunities and a platform for announcing the winners of the SPC awards.

News and inofrmation from SEMA's councils and committees.

Tire Review magazine is now accepting entries for its 2010 Top Shop Awards presented by Ammco/Coats, which recognize the “best of the best” independent tire dealers in the United States and Canada.

The U.S. Environmental Protection Agency (EPA) tightened the one-hour standard for measuring emissions of nitrogen dioxide (NO2) but left the annual standard unchanged.

Tools for Internet marketing are indispensible in today’s electronically connected world, and Google AdWords are near the top of the list for driving traffic to websites.

With more than 290 exhibitors showcasing and 110 new product registrations within the Tires, Wheels & Equipment section of the 2009 SEMA Show, it's apparent that this section of the specialty-equipment industry remains one of the most popular with vehicle enthusiasts. It is no wonder, as new tires and wheels can instantly change the look and feel of a vehicle. Exhibitors at the Show offered products for small to large passenger cars, trucks and even racing applications.

Here is a collection of the some of the new products from the Tires, Wheels & and Equipment section of the 2009 SEMA Show.