Kevin Harvick wins his second-straight Budweiser Shootout, Bobby Gerhart earns his sixth ARCA 200 victory at Daytona, and Danica Patrick finished sixth in her stock-car racing debut.
SEMA members can help the association spread the news about the SEMA Action Network (SAN) by placing the free SAN brochure, "Protect Your Passion," on retail countertops.
The Federal Trade Commission plans to come after businesses using bloggers and others in social media to endorse products and services. As of December 1, it will consider hauling flagrant users of cloaked endorsers into court.
This series of SEMA News
articles is aimed at developing Best Practices through knowledge,
motivation and skills. “Hiring Right” covers methods for finding and retaining the best people for your business.
News and updates from SEMA's councils and committees.
Customize with confidence. That's the message SEMA wants dealers, installers and car buyers to hear via a campaign promoting the Pro Pledge warranty program.
A lifelong automotive enthusiast with editorial and public relations experience, Dan Kahn is redefining the very role of public relations in the automotive aftermarket and proving that online smarts and strategy can overcome larger competitors with more traditional marketing plans.