A photo collection of Ford cars, trucks and SUVs from the 2009 SEMA Show.

Performance parts pioneer and SEMA Hall of Fame member John Simmons kept in touch with trends on the streets, at the track, and at the shows.

SEMA and Ford coordinated on the Enthusiast Opinion Leader Research Program at the 2009 SEMA Show, asking more than 500 enthusiasts to report on interesting products and trends to social media sites like Facebook and Twitter.

The January 2010 SEMA Consumer Demand Index for Performance Products and Accessories (formerly PADI) is now available for download at www.sema.org/research/padi.

SEMA members looking secure substantial discounts on inbound and outbound deliveries can now sign up for the SEMA Freight-Savings Program online at www.siriani.com.

The Society of Collision Repair Specialists will offer seminars at the 2010 SEMA Show on a wide range of topics affecting the collision repair industry.

Think you’re too busy for personal and professional training? Did you miss the 50 world-class seminars at the 2009 SEMA Show? No problem. For the first time, SEMA has recorded and uploaded audio from every education session presented at the 2009 Show.

SEMA's Memorial Scholarship Fund and Loan Forgiveness Program help students preparing for careers in the automotive industry and recent graduates working for SEMA member companies. Awards range from $1,000-$4,000, but you need to apply by April 2 to get in the running.

For the 2009 SEMA Show, the Association not only strove to deliver on its proven traditions but also aimed to introduce new avenues for success. The first-ever Enthusiast Opinion Leader Research Program was conceived in order to keep SEMA-member companies in tune with the current behavior of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.

See how enthusiasts and social media combined to deliver trends and new-product info to the masses.

News and updates from SEMA's councils and committees.