For the 2009 SEMA Show, the Association not only strove to deliver on its proven traditions but also aimed to introduce new avenues for success. The first-ever Enthusiast Opinion Leader Research Program was conceived in order to keep SEMA-member companies in tune with the current behavior of automotive enthusiasts and to increase consumer knowledge on the best that the specialty-equipment industry has to offer.
See how enthusiasts and social media combined to deliver trends and new-product info to the masses.