News and updates from SEMA's councils and committees.

Exhibiting at the SEMA Show is a major investment. Studies have consistently shown that exhibitors who engage buyers prior to an event will have a more successful Show.

Marketing online is essential to a company’s growth and future success, and with technology and tactics changing by the minute, a strategy that worked yesterday may not be the best way to do things today. The SEMA Online Marketing Conference at the 2010 SEMA Show will help novices and veterans alike to navigate the dynamics of this shifting landscape. Experts will present on a number of subjects, including the essentials of search engine optimization (SEO), search engine marketing (SEM), landing page optimization, local search, pay-per-click (PPC), social media marketing, website analytics, forums and blogs, video and more.

Following in the footsteps of the popular Facebook social games, FarmVille and Mafia Wars, is the release of Car Town, created by Cie Games that aims to satisfy the user’s passion for automobiles while helping automakers and specialty-equipment manufacturers to reach a new audience via social media and online advertising.

It took more than 10 seasons to accomplish, but Funny Car driver Bob Bode was able to hold off some of the top drivers in the NHRA Full Throttle Drag Racing Series Sunday in Brainerd, Minnesota, as he drove his Alard Machine Chevy Impala to his first career win at the Lucas Oil NHRA Nationals. Bode held off such highly recognized drivers as former two-time world champion Cruz Pedregon, Bob Tasca, Tim Wilkerson and Jack Beckman in the final round to secure his first career Wally and visit to the Winner’s Circle.

News and updates from SEMA's councils and committees.

Masters Entertainment Group, Inc. (MEG) has announced its newest television series “Motorhead Garage” featuring Sam Memmolo and Dave Bowman, formerly of “Shadetree Mechanic” and “Two Guys Garage.”

With the SEMA Show less than three months away, exhibitors are spending time planning displays, prepping products and projects, marketing to potential customers and much more. With planning in full swing, exhibitors should not overlook the opportunities to trim down Show expenses by taking advantage of discount pricing and available Show services. For example, one of the services currently in place for the Show is the availability of shuttle buses that travel to and from the Las Vegas Convention Center, helping Showgoers avoid lengthy cab lines and inflated cab fares.

Top GM exec will discuss how advanced OE technology impacts the performance industry and the opportunities it creates for specialty-equipment businesses.