Recent SEMA Performance Parts and Accessories Demand Index (PADI) results show that consumers are slowly shifting away from general personalization and heading toward a niche-focused theme for their customization plans. Over the past three months, more consumers are eying the hot-rod, off-road and street-performance markets compared to this time last year.
At last year's SEMA Pinewood Drag Race, former SEMA Chairman Mitch Williams
won first place in the Modified class. This year, he will compete against SEMA
Chairman Jim Cozzie for the Unlimited trophy.
Brenda Priddy says that after a long stakeout ("on a public street, of course") outside a top-secret Toyota facility, her spy photographers caught a quick glimpse of Scion’s upcoming New York International Auto Show Concept. The ”super-compact” hatchback, named IQ (like Toyota’s version), will debut as a Scion and is expected to be sold in the United States.
The SEMA Education Institute's (SEI) newly released sales training course "Focus on the Customer: Introduction to Selling" is proving to be an effective tool for increasing sales skills for both new and veteran retailers alike.
"One of our goals is to become a training partner with our SEMA members" stated Bob Price, SEI's Executive Director. "This course focuses on the needs of new retail employees and teaches practical selling tools that can be applied on the job immediately."
Learn how to avoid unnecessary risk and exposure.
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A limited number of Suzuki's Kizashi 3 Concept are available to SEMA members for project-vehicle builds. |
The new section will feature vehicle paint booths, prep stations, spray guns and safety/filtration/breathing apparatus, and more.
Fast & Furious took in $72.5 million in ticket sales during its opening weekend. Industry members hope that translates into similar aftermarket sales ignited by the first movie in the franchise.