Since the earliest performance parts began to emerge from the dust on dry-lakes proving grounds in Southern California following World War II, hot rods have been a mainstay of the automotive specialty-equipment industry. They spark the imaginations of builders in every car and truck niche, and they continue to enthrall the motoring public at show venues and on roads across the country.

The product listings on the following pages run the gamut from powertrain and drivetrain hard parts to interior and exterior accessories, but their common bond is that they were all featured in the hot rod category of the New Products Showcase at the 2011 SEMA Show. We’ve also interspersed observations about current trends from officers at leading companies involved in the hot rod industry, as well as from young executives who are closely connected to their enthusiast segments.

Motovicity Distribution Adds Susan Ozimek VP of Purchasing and Category Management
Motovicity Distribution hired Susan Ozimek as vice president of purchasing and category management. Ozimek was recently COO for the Lighting Supply Co., where Motovicity says her strategic direction and systems and technology upgrades doubled sales and profit revenues. According to Motovicity, Ozimek will bring focus to vendor relations and product management to support the company's business and customer-satisfaction goals.
More than 190 exhibitors registered for a booth in the 2010 SEMA Show’s new Global Tire Expo—Powered by Tire Industry Association (TIA). This section of the Convention Center was dedicated to the tire industry, serving as a focal point for buyers searching for the hottest tire-related trends and products.
Subscribe to New Products Showcase