FOR IMMEDIATE RELEASE
Contact: Della Domingo
909/978-6723
dellad@sema.org
SEMA ANNOUNCES NEW PRODUCT SHOWCASE AWARD WINNERS
DIAMOND BAR, Calif. (Nov. 2, 2010) - SEMA, the Specialty Equipment Market Association, announced the winners of the New Products Showcase Awards at the New Products Awards Breakfast held this week at the 2010 SEMA Show. The event serves as a kickoff just prior to the official opening of the show, and it recognizes the most cutting-edge automotive products either on the market or about to hit the market. This year, there were more than 2,000 new products submitted for consideration.
Criteria that ranked high on the judges' selection for the New Product Showcase Awards included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.
The 2010 New Product Award Winners include:
Best Engineered New Product
Winner: LOKAR Performance Products, Drive-by-Wire Electronic Throttle Control (ETC)
Runner Up: ISIS Power, ISIS inTOUCH Max Touch Screen System
Runner Up: QA1 Motorsports, Wireless Remote Adjust System
Best New Exterior Accessory Product
Winner: Pro Comp/Smittybilt, M1 Truck Bumper
Runner Up: Stainless Showworks Inc., 2010-2011 Mustang V6 and GT Mirrored Polished Stainless Steel Engine Compartment Dress Up Kit
Runner Up: MBRP Inc., Mega Tips
Best New Interior Accessory Product
Winner: Omix-Ada/Rugged Ridge, Rugged Ridge Interior Trim Kit for the 2007-2010 Jeep JK Wrangler
Runner Up: B&M Racing and Performance Products, Hurst HardDrive Stick
Runner Up: Spectre Performance, ProFab Door Panels
Best New Merchandising Display
Winner: ARP Ultra Torque Counter Display, ARP Inc.
Runner Up: Husky Mud Guard P.O.P., Husky Liners
Runner Up: Fastway Flip Display, Fastway Trailer Products
Best New Mobile Electronics Product
Winner: Directus, Prodigy One
Runner Up: Cobra Electronics, Cobra iRadar Detection System
Runner Up: Dynojet Research, Power Vision
Best New Off-Road/4-Wheel Drive Product
Winner: Timbren Industries Inc., Axle-Less Trailer Suspension
Runner Up: Omix-Ada/Rugged Ridge, Tire Carrier Linkage for 1976-2011 Jeeps
Runner Up: Advance Adapters Inc., Deluxe TJ Cable Shifter
Best New Packaging Design
Winner: Bubba Rope, Bubba Rope
Runner Up: Meguiar's Inc., Brilliant Solutions Wheel Polishing Kit
Runner Up: AMP Research, AMP Research Bed X-Tender
Best New Performance-Racing Product
Winner: COMP Performance Group, COMP Cams Phaser Adjustable Locks for the 2011 5.0L Mustang
Runner Up: Holley Performance Products, Holley LS3/L92 Hi-Ram Modular Intake Manifold System, Carb & EFI
Runner Up: BD Diesel Performance, Big Daddy Race Turbo/Diverter Valve
Best New Performance-Street Product
Winner: McLeod Racing, Mustang Master Cylinder Retro Kit
Runner Up: Painless Performance Products, GM Gen IV Tach Driver
Runner Up: COMP Performance Group, TCI 6X Six-Speed Transmission Package for Ford, Chrysler and Pontiac Applications
Best New Powersports Product
Winner: AMSOIL, AMSOIL Quickshot SE
Runner Up: Axia Alloys, Modular Roll Cage Clamping System
Runner Up: SSV Works, BM-175S/B
Best New Street Rod/Custom Car Product
Winner: Dakota Digital Inc., VHX Hybrid Analog/Digital Instrument Systems, GM Tri-Five Applications
Runner Up: Billet Specialties Inc., Billet Deck Lid Hinge
Runner Up: Danchuk Manufacturing, 1957 Front One-Piece OE-style Bumper
Best New Tire and Related Product
Winner: Continental Tire, Continental ProContact With EcoPlus Technology
Runner Up: Continental Tire, General Grabber
Runner Up: Coker Tire, Excelsior Stahl Sport
Best New Tools & Equipment Product
Winner: AAC, The Filler Detective
Runner Up: TecMate North America, OptiMate 6-TM-181
Runner Up: Auto Meter Products, BVA-260
Best New Van/Pickup/Sport-Utility Product
Winner: Fastway Trailer Products, Fastway Flip-Self-Retracting Jack Foot
Runner Up: Shin Shield, Shin Shield
Runner Up: RBP/Rolling Big Power-A Division of Lexani, RBP Logo Mud Flap
Best New Wheel and Related Product
Winner: The Ultimate Wheel & Tire Plus Sizing Guide, Bolt Pattern Pro
Runner Up: Kyowa Designs/Concept One, Concept One Executive RS-55
Runner Up: IForged Performance Alloys/Forgestar Wheels, Forgestar CF5
Photos of all the 2010 New Product Showcase Winners are available online at: www.semaphotos.com.
About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.SEMAShow.com or www.sema.org, 909/396-0289.
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