Businesses looking to evaluate the return on their efforts in web and social-media marketing can take heart: There are scores of analytical tools available that can precisely show them how well their campaigns are doing.
Exhibitors have a valuable opportunity to generate excitement for their participation in the 2014 SEMA Show through the Online Media Center. As the Show gets closer, reporters routinely search for updates from SEMA Show exhibitors. News regarding new products, changes to signature lines, booth demonstrations, project-vehicle reveals and celebrity appearances are a few examples of the Show-related news circulating prior to the event.
There is no charge to submit a release, and the information will appear online for all reporters to access. In addition to outside media, SEMA’s own publications staff uses the news in...